Liquor seems to be the go-to investment choice for NBA athletes. The growing trend boasts some of the biggest names from the world of basketball. NBA Hall of Famer Charles Barkley is also a proud member of the elite club with his Redmont vodka. The 60-year-old now plans to take his company to new heights. The NBA veteran’s company is collaborating with the Atlanta Hawks to increase the visibility of his brand.

While Sir Charles makes major business moves, let’s take a look at the businesses the Round Mound of Rebound owns and works with.

Charles Barkley’s vodka company partners with the State Farm Arena

Although Barkley’s business acumen doesn’t get the spotlight as much as some of his peers, the NBA veteran sure has a knack for this field of work. Sir Charles boasts a massive $70 million net worth and the money comes from his endorsements, career earnings, and brands that he has invested in.

One of his investments, Redmont vodka has collaborated with the Hawks in order to make the liquor available at the State Farm Arena. The home of the Hawks is among the top 10 busiest concert venues in the country, which makes it a great place for Sir Charles’ vodka to be available.

Eleanor Estes, CEO of Redmont Distilling Co. said, “It’s within our footprint. We have a strong presence there. And it’s an incredible organization to partner with.” The brand further plans to expand across Georgia as well, because it is a great market for the product.

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In addition to that, Sir Charles spends a lot of time there because of his award-winning show, Inside the NBA on TNT. Other than the vodka brand, Barkley has invested in a couple of other companies and endorses another handful of known brands.

From Nike to McDonald’s, Sir Charles keeps making money

Barkley understands the importance of staying relevant and has figured out the perfect way to do so. While the show on TNT gives him a great amount of exposure, he endorses some of the biggest names in the market to solidify himself as a household name. Some of his endorsements include Nike, FanDuel, T-Mobile, McDonald’s, Dick’s Sporting Goods and Right Guard.

Apart from his impressive range of endorsements, Sir Charles is also an investor. In 2020 Barkley invested in NeuroVice, a Medtech startup. The founder reached out to the NBA legend after his appearance on the popular show Shark Tank. Barkley’s investment amount remains undisclosed.

Other than the good habit of making money, Sir Charles has an even better habit of giving it back to the community. The NBA veteran works with several charities like ENOUGH Project, Boys & Girls Clubs of America, and Ante Up For Africa. The 60-year-old is also big on donating to colleges and universities for the betterment of facilities and offering scholarships to deserving candidates.

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