Jason and Travis Kelce are Cleveland royalty. They grew up in Cleveland Heights, Ohio. Unsurprisingly they’re supportive of the NBA team, the Cleveland Cavaliers. Just a day after Jason announced his retirement from the NFL, he was honored by the Cavs during their home game against the Boston Celtics. Now taking a step further, the Kelce brothers have announced a new partnership with the Cavaliers.

Jason and Travis Kelce attended the Cavs’ latest game at Rocket Mortgage FieldHouse on March 5 and a day before the game brothers revealed the deal which further ties them with Cleveland.

“Cleveland’s finest” tie-up with Cavaliers

On the latest episode of the New Heights podcast, the Kelce brothers discussed the invitation of Cavaliers for the Celtics game. They appreciated the offer and said they would show up and get “that place as rowdy as possible.” The brothers who have a combined net worth of $70 million revealed, “We’re also launching a clothing collaboration with the Cavs team shop. ‘Kelce Bros: Cleveland’s Finest,’ which is pretty damn cool.” So make sure you check out the limited edition merch, when it is available at the Cavaliersteam shop.com.”

It costs around $76 for a hoodie with a part of the sales proceeds going to Cleveland Heights School Foundation Initiatives. Jason appeared quite flattered with the line on the hoodie. He didn’t think that he was “Cleveland’s finest”. But Travis stepped in and did not let Jason get away with his self-effacement. He said that Jason was up there along with “Steve Harvey and Drew Carrey”.

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The Kelce brothers have a long association with Cleveland. The Kelces were raised in Cleveland Heights, Ohio, and graduated from Cleveland Heights High School in Cuyahoga County. The brothers were inducted into the school’s Distinguished Alumni Hall of Fame in 2018 and also both played football at the University of Cincinnati.

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During their visit to the Rocket Mortgage FieldHouse the home team honored their NFL guests with a bobblehead doll giveaway and a special jersey for the retiring Jason Kelce.

The game was a spectacle in itself and saw the Cavaliers register a 22-point comeback to win a nail-biting contest 105-104.

Did the Kelce brothers bring good luck to Cavaliers

The Cavaliers were up against the best team in the Eastern Conference. And it could have easily swung the Celts’ way. However, just like Taylor Swift turned out to be a lucky charm for the Chiefs, the Kelce brothers did so for the Cavs. They won a thrilling game by a single point, having trailed by 22 points at one stage.

Before the game even kicked off, the atmosphere was electric. The crowd rose to their feet, applauding the brothers as they made their way to center court. It was a special moment, with Jason being honored with a framed No. 62 Jersey, marking his retirement from the NFL. Travis, ever the supportive brother, held the frame high, a gesture of pride and celebration. Jason, not to be outdone, pulled out a yellow T-shirt from his Cleveland Heights days, showing it off to everyone, a nod to his roots. The Cavaliers went all out too, dishing out “Kelce Brothers” bobbleheads to the fans.

But the fanfare didn’t end there. Courtside, Jason got this incredible crystal-encrusted basketball and a Luchador mask, a cheeky nod to his celebration antics at Travis’ Super Bowl bash in Vegas last month. Travis and Jason Kelce appeared in black Cavs’ Statement jerseys at the arena, including their signature NFL jersey numbers.

The pair also met Cleveland Cavaliers forward Dean Wade, who racked up 20 points in the win over the Celtics. With their latest announcement the brothers have further strengthened their Cleveland roots and taken their relationship with the Cavaliers to the next level.