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Million-Dollar Coach Prime Project: How Much Does Deion Sanders Jr. Make Through His YouTube Channel?

Published 02/26/2024, 2:04 PM EST

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NFL Hall Of Famer and Colorado Buffaloes head coach, Deion Sanders, has always been known to be marketable due to many qualities. He has ventured into having his line of shoes with Nike and Under Armour and many merchandising deals. His 2018 venture with his son, Deion Sanders Jr., Well Off Media, is a YouTube channel dedicated to behind-the-scenes insights into the Colorado Football program and entrepreneurial education.

Recent news of the channel’s earnings reveals a lucrative revenue stream, highlighting Sanders’ growing influence into a quantifiable metric. Data indicates that the YouTube channel derives significant personal revenue per week for Coach Prime and his son.

Here’s how much Bucky and Coach Prime earn through Well Off Media

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Many people, like PewDiePie, IShowSpeed, etc., have made stable income sources in today’s digital platforms through their YouTube accounts and social media presence. Sanders has the same on his mind. Well Off Media has an estimated monthly earnings ranging from approximately $2,000 to $15,000. This is also due to the channel’s revenue showing remarkable consistency, confirming that they have already created a loyal fanbase with daily content viewers. It also credits their constant approach to improving the quality and quantity of their content. In the video where Deion Sanders greets the Colorado team for the first time, over 4.8 million views were generated, with most getting over a million views. This

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According to the latest data, in the last 90 days alone, Well Off Media’s estimated earnings have potentially totaled an impressive $12,000. The channel is creating waves in the landscape of YouTube and social media influence. They currently have 439k followers with over 950 videos and some of their most viewed videos include Colorado’s training routines and daily vlogs. Their fanbase appreciates the content they consume and is constantly left waiting for their next video. People are also interested in seeing the Sanders family on the screen as their videos gain over 500k views. Coach Prime has expressed his pride in his eldest son’s dedication on more than one occasion.

Deion Sanders gushes about Well Off Media’s success

Deion Sanders Jr. is known for his charismatic personality and dedication to the digital game, as he voluntarily decided not to pursue football like his father and younger brother, despite his natural talent. In addition to YouTube ad revenue, Well Off Media likely generates income from sponsorships, brand deals, and merchandise sales.

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Deion Sanders recently took to Instagram, praising his son, saying, “He is the standard! He Loves what he does and does what he loves. He’s Creative, Innovative, Honest, Selfless, Passionate, Intelligent & Aware #Welloffmedia.” As Well Of Media continues to thrive and expand its reach ceiling, Sanders and his family remain dedicated to his venture. With coverage around their daily chores and hilarious exchanges, it is a one-stop destination for entertainment and learning.

Read Also: “F*** Them People”: Deion Sanders Jr. Silences Haters, Brings Culture to Colorado With a Motivational Message

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Written by:

Rajveer Gupta

123Articles

One take at a time

Rajveer Gupta is an NFL writer at EssentiallySports. As a college football beat writer and a soccer athlete himself, Rajveer covers every angle related to the Colorado Buffaloes with an in-depth analysis of their training and playing style. His unique blend of expertise and relatability sets him apart in sports journalism.
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Edited by:

Tripti Sarda