There is nothing Michael Strahan can’t do. The former NFL star has made the best of his career post-retirement. His creativity and passion reflect through SMAC Entertainment, a production company that he co-founded. This venture keeps him on everyone’s radar, from TV to startup investing. Recently, the spotlight has been back on him, revealing ambitious new moves that stretch beyond football and media.

SMAC Entertainment made an official announcement via their Instagram account. The post highlighted how Strahan is everywhere, “SMAC Spotlight with Michael Strahan. Michael is taking over our TVs with his Guest Shark appearance on @sharktankabc, participating in the Ryder Cup All-Star Celebrity Match, speaking at the @variety The Future of Brand Summit, serving as an analyst on @nflonfox, interviewing @therock and #EmilyBlunt on @goodmorningamerica, and expanding @michaelstrahanbrand into the MLB.”

Yes, the man who mastered football is taking his brand to baseball, just in time for the MLB playoffs. On September 30th, the Michael Strahan brand launched the MSX MLB collection exclusively at Rally House stores. What is the new collection all about?

It’s not just licensed gear slapped with logos. It’s designed with Strahan’s flair. It blends style and versatility like the brand’s core values. The brand’s vision? “If you look good, you feel confident. And if anyone has mastered the art of looking and feeling confident, it’s Michael Strahan.”

The venture is more than what meets the eye. It’s about feeling good and exuding confidence, on the field or off. His brand’s journey started from a very personal place. The 53-year-old wanted apparel that fit a lifestyle as busy as his. Whether he’s on camera, at meetings, or catching a workout.

Over the years, the brand has grown into over 50 categories, from suits to pajamas, catering to men, women, and kids. Now, as officially licensed MLB apparel joins that lineup, it is reinforcing how Strahan’s empire isn’t just about sports or media; it’s about comfort and confidence on every occasion.

With all this hustle, fans have wondered if he’s thinking about stepping away from his high-profile TV gig, Good Morning America (GMA).

Michael Strahan puts retirement rumors to rest

While playing at the 2025 Ryder Cup All-Star Celebrity Match, Strahan was asked whether he was planning to step away from his work. Crushing those rumors, Michael said, “Oh, I’m not going anywhere, I’m not stepping away from nothing!” He added he can juggle work and golf without missing a beat.

“I can still do all my jobs and work and still have plenty of time to play golf. So I’ve got the best of both worlds.” Strahan has also shared his love for golf, explaining how the sport has helped him focus post-NFL. “The thing I love about golf is that golf is a game that you’re not playing against somebody else…You’re playing against yourself and against the courts,” he said. All in all, he likes to juggle between a lot of sports.

The former NFL star’s confident refusal to back down from GMA confirms he’s set for more action on TV, in business, and beyond. His energy and drive haven’t faded, proving legends don’t step away; they pave new roads for others to follow.

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