Dallas Cowboys owner and general manager Jerry Jones has faced backlash from fans regarding one of their recent partnership deals. The announcement of the marketing agreement with Black Rifle Coffee Co., which sells provocatively named blends, has garnered attention. It has echoed the sentiments of the reputation of the Cowboys as a ‘marketing company that plays football’.

In a recent clarifying statement about the partnership, Jones states, “Every cup of coffee in the stadium, every bag of Cowboys coffee sold, represents a step in fulfilling the Black Rifle mission — another veteran employed, another first-responder receiving support, or another community event to help adaptive military athletes thrive in the civilian world. We support military members and first responders year-round.”

While the official announcement was made on the Cowboys’ official Twitter account, fans were quick to criticize the franchise. Having blends with inflammatory names like “AK-47 Espresso,” “Silencer Smooth,” and “Murdered Out“, the partnership sends mixed signals. While Jones seems to be trying to arrange a smooth transition for the veteran servicemen and women. The initial reactions of the partnership sent mixed signals.

Can the Dallas Cowboys display the traits of a Super Bowl-contending team in 2022?

The franchise has been away from the Super Bowl stage for a long time. A return to its former glory might appease the pressure of fans clamoring for focus on the football. While the promise of a 12-5 record last season gave the fans hope, the disappointing end to NFL playoffs was a rude awakening. Jones, in his attempts to lead a competitive and economic roster, brought in head coach Mike McCarthy.

Billionaire Dallas Cowboys Owner Jerry Jones’ 357-Foot Yacht Is More Expensive Than Fellow Yacht Owner Conor McGregor’s Entire Net Worth

The failures of last season have put McCarthy under pressure of breaking through with this talented roster in 2022.

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The bare minimum moves made during the free agency have piled more pressure on the organization for everyone.

As another NFL season approaches, the Cowboys will be looking to follow the 2021 season with an improved showing. The roster still has star players like QB Dak Prescott, RB Ezekiel Elliott, CB Trevon Diggs, and LB Micah Parsons. The Cowboys fans are looking forward to the upcoming NFL season to end their wait for a Super Bowl championship.

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