Noah Lyles has always known how to make an entrance. Whether he’s tearing up the track in world-class sprints or turning heads at the Met Gala in designer pearls and tailored suits, the Olympic champion lives his life in bold, unmistakable fashion. Lyles was originally set to compete at the Atlanta City Games, but fans were left disappointed when the reigning Olympic champion pulled out of the event. The American sprinter cited a “tight ankle” that has been bothering him for the past two weeks. But what happens when the cameras stop flashing and the spikes come off? Well, it turns out Lyles has been crafting something unexpected. And it’s not on the runway or the racetrack.

Fresh off appearances at the “Superfine: Tailoring Black Style” 2025 Met Gala, where he flaunted a Thom Browne suit and Ana Khouri jewelry, Lyles has shifted gears entirely. Though his fiancée, Jamaican runner Junelle Bromfield, was absent from the glitzy carpet, Lyles still made waves. But behind the glamor, the sprinter has been quietly preparing a new launch. And this one has nothing to do with his stride.

On Instagram, Lyles unveiled a personal passion project that’s been brewing in the background: his very own home studio. Captioned simply “My home studio,” the reveal was accompanied by images showing a sleek, intimate creative space. He was seen lounging in a blue beanbag, decked out in a red Adidas co-ord set. It was casual and cozy, but no less curated than his red carpet looks. This isn’t just a side project. It’s a statement.

The studio is more than a space. A symbol of where Lyles is headed. With his new podcast Beyond The Records already underway, the champion sprinter is making it clear he’s not defined by his medals alone. Whether he’s pulling out of races due to a tight ankle or simply taking time to recharge, Lyles is tapping into fresh lanes of expression. And if his home studio is any indication, the world’s fastest man is preparing to slow things down. Just long enough to speak his truth.

Is Noah Lyles turning speed into gold with deals, drops, and a mic?

Noah Lyles is sprinting into a different kind of spotlight these days. Off the track and straight into the boardroom, studio, and style campaigns. Since capturing Olympic gold in Paris, the American sprint sensation has been stacking up endorsements, sealing business ventures, and expanding his brand with the precision of a seasoned mogul.

With his swagger, charisma, and athletic dominance, Lyles isn’t just winning medals anymore; he’s winning markets. At the center of his recent surge is a blockbuster extension with Adidas, which his agency hails as “the richest contract in the sport of track and field since the retirement of Usain Bolt.” The deal will take him through the 2028 Los Angeles Games, and insiders suggest it rivals Bolt’s $10 million-per-year Puma arrangement.

But that’s only the start. Lyles is also the face of Adidas’ high-profile collaboration with 100 Thieves, bridging fashion, athletics, and e-sports. Revenue-sharing clauses built into the deal could make it even more lucrative. “It’s definitely been fun and exciting,” Lyles said of his post-Olympic business boom. Noah added, “A lot of doors have been opening, and I’m hoping to share a lot of big news soon.”

Meanwhile, Lyles has stepped into the media space with the Beyond the Records podcast alongside fellow Olympians Grant Holloway and Rai Benjamin. The show dives into the athlete’s experience beyond medals and headlines, offering fans a more personal look at track’s biggest personalities. Teasing more brand announcements to come, Lyles is using this moment to build a legacy not just as a sprinter but as a multi-faceted force in sports, culture, and commerce.