Youtube megastars KSI and Logan Paul partnering up with soccer club FC Barcelona is a move no one could have seen coming a few years back. It’s remarkable to think that just a few years ago, KSI and Logan Paul were bitter rivals engaged in a fierce online rivalry. However, they put their differences aside and joined forces to release Prime, a hydration drink.

The brand has quickly gained popularity and has become one of the fastest-growing drinks in the industry. Their first foray into the soccer industry came as a surprise when Prime secured a sponsorship deal with Arsenal. This momentous move was followed by even more high-profile collaborations, including partnerships with WWE, UFC, and becoming the official drink sponsor of the Los Angeles Dodgers of the MLB.

It’s ‘Prime Time’ for FC Barcelona

The YouTube sensations-turned-entrepreneurs made headlines with their latest business venture. Prime has now secured a major partnership with one of the world’s most iconic soccer clubs, FC Barcelona. The dynamic duo has outdone themselves by replacing one of Prime’s biggest competitors, Gatorade, as FC Barcelona’s official hydration partner.

Gatorade, a market giant with a staggering valuation of around $19 billion, had previously held the sponsorship rights for the soccer club. FC Barcelona, a club steeped in tradition and renowned for its powerhouse status in the soccer world, took to Twitter to announce the partnership. They did so with a clever caption that simply read “PRIME BARÇA”.

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This move comes at a crucial time for the club, as it has been grappling with financial difficulties in recent years. Securing a lucrative partnership with a rapidly growing company like Prime could provide the much-needed financial boost that Barcelona desperately needs. For Prime, this partnership represents a significant milestone in its young yet remarkable journey. However, fans of Catalan Giants seem to not be so pleased with this new partnership.

Soccer fans do not want this type of ‘Prime Barca’

This unexpected announcement has sent shockwaves through the sports community, with many fans expressing their astonishment and outrage. Fans have been making hilarious remarks regarding this deal. This includes a comparison to Arsenal, on how they lost the league title after the Prime partnership. Here are a few reactions:

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Some fans also joked about how this is not the type of ‘Prime Barcelona’ they wanted to see. Here are some of the hilarious reactions:

There also seems to be a huge number of fans who are not happy with the club going through with this deal. The announcement seems to have sparked some fury among the Ultra fans of the club.

While the news of Prime replacing Gatorade as FC Barcelona’s hydration partner has sparked fury among some fans, it is important to consider the potential benefits that this collaboration could bring. Not only does it provide the club with a much-needed financial injection, but it also introduces a fresh and innovative brand to the Barcelona faithful.

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What are your thoughts on this partnership? Let us know in the comments.