Months Before FIFA Women’s World Cup, Megan Rapinoe Teams Up With Rival Sam Kerr as They Tease Partnership With $11.8 Billion Firm

The iconic Megan Rapinoe is one of the best soccer players in the world. She carried the USWNT with an able support cast and won World Cups and Olympic gold medals. As the 2023 FIFA Women’s World Cup is just around the corner, the players are looking to prepare for their crowning glory. Out of those players, Sam Kerr looks to dominate the tournament with her devastating skills. She is one of the best soccer players in the world, and along with Rapinoe, she teased a commercial with a famous toy brand. 

Significantly, Rapinoe and Kerr teased a commercial with an $11.8 billion toy brand ahead of the World Cup. Hence, fans are excited about the off-field activity along with the hype for the prestigious international tournament.

Megan Rapinoe and Sam Kerr tease tie-up with iconic toy brand

In her latest Instagram story, Rapinoe and Kerr featured in a new commercial for Lego with kids. Rapinoe captioned it, “Come on girls! Who’s with me? #PlayUnstoppable @lego.” in the latest commercial. In an inspiring ad, we can see her playing with Lego toys alongside other girls. The ad had its fair share of graphics and thrills as Lego looks to partner with these two superstars before the World Cup. The company, on the other hand, has enjoyed a rapid rise to the top since 2015. 

According to Statista, the brand value of Lego worldwide increased in the period between 2015 and 2022. Back in 2015, the company’s valuation stood at $5.4 billion. Fast forwarding to 2022, the brand valuation stands at $11.8 billion. With Rapinoe and Kerr as their faces, the Lego brand’s popularity would likely increase due to the high demand for its toys. 

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Apart from Rapinoe and Kerr, players like Yuki Nagasato and Asisat Oshoala have joined the company. 

A great initiative from a historic company

According to Web Wire, the new Play Unstoppable campaign follows research that found girls feel less restrained by typical gender biases in play than boys. 82% of girls think it’s OK for girls to play football and boys to practice ballet, compared to only 71% of boys. The presence of soccer players in the campaign would certainly boost the company’s value. Therefore, amidst the 2023 World Cup, this campaign came at the right time. 

The World Cup would be a treat for the fans who look to see which team comes out on top. The USWNT won the 2015 and 2019 World Cup and will look to create a historic three-peat. It would be an arduous task because Kerr is one of the finest soccer players of her generation. Therefore, who will come out on top? What do you make of the players partnership with Lego? Let us know in the comments section below.

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