There is no denying that Conor McGregor is a combat genius. The Irishman holds some of the best finishes of the UFC under his credit. Having said that, he is equally smart outside the octagon, too. And the fortune he’s built for himself should make for himself with his UFC purse as well as his number of businesses. Especially his whiskey brand, Proper Twelve, which has contributed a mammoth sum to his net worth. But aside from the fact that the whiskey brand brings him an abundance of wealth, ‘The Notorious’ also manages to capitalize on the tax part of it, too.

This strategic investment has proven to be a savvy decision, positioning McGregor at the forefront of the beverage industry and solidifying his reputation as a shrewd businessman. And recently, the UFC superstar shared why he is a ‘tax genius’, too.

Proper big brains

By founding the successful whiskey brand, Proper Twelve, McGregor has masterfully navigated the complex tax laws to ensure maximum profitability. The former double division champ recently shared a video on the same on his Instagram story. The video talked about how McGregor‘s whiskey business helped him and how “it opened up a ton of tax deductions”.

McGregor‘s astute financial knowledge allows him to take advantage of various tax incentives and deductions, reducing the amount of taxes he owes on his profits. This smart financial strategy has helped Proper Twelve to become a profitable enterprise, with McGregor reaping the benefits of his tax-savvy approach. With his sharp financial acumen and savvy business sense, McGregor has established himself as a true tax genius.

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Read more: Conor McGregor Shows Off His Extremely Rare Proper 12 Inspired $100,000 Watch on St Patrick’s Day

But there’s more to him than that. Conor McGregor has made himself a brand on a global scale. And he very well knows how to do that for his business, too. Which he cleverly did for the launch of his new whiskey flavor.

Conor McGregor is a marketing genius too

Recently, Conor McGregor took the world by storm with the launch of his latest creation, Proper Twelve Irish Apple whiskey. Recognizing the key role of apple in the whiskey, McGregor replicated an Apple-style event for the launch, showcasing his marketing prowess and genius.

Fans were left in awe as McGregor pulled out all the stops to create a buzz around Proper Twelve, just like Apple does with their product launches.

Check out some of the responses this advertisement got:

“this man is a fu**ing genius!!!”

“You’re f**king great xx”

“This is the best marketing ever.”

This advertisement truly demonstrated McGregor’s understanding of what sells and how to create a lasting impact. A genius indeed.

What do you think about Conor being a tax nad a marketing genius? Let us know in the comments below.

Watch this story: Best Conor McGregor TUF Moments