The growth of social media in today’s times has been unprecedented. Apparently, UFC CEO Dana White is impressed with how many people have been able to make their mark as influencers. He recently appeared on the ‘Full Send’ podcast, where he praised creators like Logan Paul and many others for their success on social media platforms.

The world of social media has seen a rise in content creators in the last decade. From ‘PewDiePie’ to ‘MrBeast’, there are now so many creators who’ve got their own sets of audiences and fans. Interestingly, Dana White is amazed by how far their influence has risen. Let’s see what he has to say.

Dana White is “fascinated” by social media influencers

The internet plays a very big role in the world we live in today. Now, people can establish themselves on social media by doing things that they are good at and passionate about. And the number of social media influencers keeps rising every year. This has been a matter of fascination for Dana White. He said, “I’m fascinated by the whole influencer world and social media and how this whole thing is working.”

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Furthermore, social media has also given people the platform to showcase their skills. It could be music, cooking, fashion, or gaming; there’s just no end to the variety of content people can consume on social media. As such, Dana White believes that there are many talented individuals on the internet. “There’s so many talented kids out there,” added the 54-year-old. Meanwhile, White also gave a shout-out to Logan Paul for his success as well.

UFC CEO praises Logan Paul

Dana White recently revealed that he got into social media at a time when it was not as popular as it is today. Since the inception of Twitter (X), he’s been using social media to make vlogs and even reveal the inner workings of the UFC. He said, “I got into social media immediately. As soon as Twitter (X) happened, I got it… and I used to do my video blogs on YouTube, where we do these whole behind-the-scenes thing.”

Meanwhile, the UFC CEO also praised Logan Paul for his success. ‘The Maverick’ is arguably one of the biggest social media superstars who has made his name in other industries. These successes can be credited to his work as an influencer. “I’m like the f**ing uncle of social media. And now I see all these different kids out there, the creators like f**ing Logan, who again, is one of the guys that was early on and big… It’s cool to watch. I’m fascinated by it,” Dana White further added.

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Logan Paul’s rise has seen him and fellow YouTuber KSI join hands with Dana White to make PRIME the official beverage of the UFC. Not only that, PRIME has grown to become a partner of many more sporting entities. We will have to wait and see how many more superstars can emerge from the world of social media to create their own popular brands. What do you make of White’s comments about Paul? Drop your comments below.

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