American sprinting icon, Noah Lyles never shies away from making it to the spotlight. He stunned the track and field fandom with his terrific performance during the 2023 season. From clinching gold in 100m, 200m, and 4x100m at the 2023 World Athletics Championships to standing atop the podium at the 2023 Zurich Diamond League, Lyles has covered it all. Interestingly, the sprinter not only dominates his beloved arena but also makes many heads turn his way when it comes to his endorsements.

Lyles is known for the trendy brand deals he does because of which he is one of the wealthiest track and field athletes in the world. His track skills and business acumen both make him the ideal match for any brand. On the same note, he was recently seen in an undisclosed event organized by the Swiss brand Omega.

Noah Lyles and his connection with one of the oldest Luxury brands

The track and field star Noah Lyles is associated with some of the best and most reputed brands. One of them is Omega, which has been the official timekeeper at the Olympic Games since 1932. This brand has worked with some of the most famous celebrities and now Lyles is one of them. With the 2024 Paris Olympics getting nearer, the sprinter can be seen sharing the stage with other other Olympians for a event organized by Omega.

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Omega arranged a reunion of multiple Olympians on the 10th of November 2023, with some of the best track athletes like Noah Lyles and Allyson Felix. This was an undisclosed event with reporters present. However, it seemed to be like a Q&A session with the athletes for the 2024 Olympics’ special edition The new Seamaster 300M.

Dressed in all black, Lyles slayed his fashion game as well. With this, he recently also represented one of the accessories gifted by Omega in his recent YouTube Video. He has been the ambassador for this luxury brand since January 2019.

All about the track and field star’s brand deals 

Noah Lyles, with his unique branding style, slays all the brand deals he is associated with. He has grabbed multiple deals with million-dollar brand deals with major companies. He is associated with brands like Omega, Coca-Cola, Visa, Xfinity, and Intel. These brands have stayed with him through all the trials and tribulations of his journey.

Read more: Noah Lyles in Awe of “Inspiring” Message by Fellow Track and Field Star, Days After Her Memoir Hit the Shelves

“When I was approached with the idea, especially of wearing a watch while competing, I was a little bit kind of timid.” However, when he got his hands on the Ultra Light watch that he was to compete in, things changed. He further added, “I almost forgot that it was on my wrist and I started to jump in and it’s a really cool thing to kind of mix luxury fan with something sporty.”

With this, Lyles never forgets to don hi Omega watch for the Diamond League or any other competition. He has been associated with Omega for more than four years now since 2019 January.

Watch this story: Noah Lyles Is All In, Rooting for the $155M Esports Giants at Worlds 2023