WNBA All-Star weekend has always been more than basketball – a time for the league’s best to drop rivalries and just enjoy the game. But 2025 felt different. The spotlight shone on the skills and highlights, but also belonged to the “Stud Budz.” Courtney Williams and Natasha Hiedeman turned the weekend upside down with their wild 72-hour livestream, packed with jokes, banter, and behind-the-scenes energy that had everyone hooked.

“I was streaming [Stud Budz] all last night,” Caitlin Clark admitted with a grin, as she popped onto their livestream during All-Star. “I had it on my TV downstairs. I was commenting.” That magic could be cooking in Unrivaled soon.

Clips from the “Stud Budz” livestream exploded online, racking up millions of views across countless posts. At its peak, more than 20,000 fans were tuned in live,  and honestly, it’s easy to see why. But for Williams and Hiedeman, the fun doesn’t stop at the All-Star break. The Lynx teammates, currently locked in a championship chase after last year’s heartbreak in the Finals, have even more to celebrate. The duo is set to return for a second straight season in Unrivaled, the new 3v3 league founded by Breanna Stewart and Napheesa Collier.

And if the All-Star stream was any preview, fans will be expecting plenty more of the “Stud Budz” magic when Unrivaled tips off. The excitement was clear the moment Natasha Hiedeman’s participation was announced. Thousands of fans flocked to X to share their reactions.

Fans react to Natasha Hiedeman joining Unrivaled

“I need Natisha & Courtney on the same team. I will have it no other way,” one fan demanded, and honestly, it’s hard to argue against that. Who wouldn’t want the full Stud Budz package on one roster? After all, this is the same duo that convinced Cheryl Reeve to hit the Shmoney dance, and the same duo who even got a Nobel Prize for peace shoutout from analyst Chaunté’l Powell.

Last season in Unrivaled, Courtney Williams suited up for the Lunar Owls, while Natasha Hiedeman wrapped up her campaign with Rose BC. Will they get to link up together in the same team? For now, it’s still a waiting game. The league has been slowly rolling out names on its official page, and the full rosters are yet to be revealed. Give it about a week, and we’ll have a much clearer picture of where everyone lands.

Another fan added to the excitement, writing, “Unrivaled know what they’re doing. By bringing on T, you get Studbudz 🔥.” Sure, both players were part of the league last season, but with the “Studbudz” Twitch channel only launching in June 2025, this will be the first time fans get to experience them as a full-blown streamer duo in Unrivaled.

And it’s honestly a good time to be in the Stud Budz eyes. With the WNBA riding a massive wave of momentum, Natisha Hiedeman and Courtney Williams have managed to carve out a spotlight that goes far beyond the hardwood. Between their chemistry on the court and their infectious energy online, the duo has become a marketing magnet.

They have inked deals with heavy hitters like CashApp, DoorDash, and Sprite. Their joint Instagram page has already pulled in more than 119,000 followers, and their line of hot-pink-winged Stud Budz merch has fans showing up in style at both home and away games. The attention hasn’t stopped there. Since their marathon All-Star Weekend stream, the two have popped up on the cover of Slam and tossed ceremonial first pitches at a Minnesota Twins game.

So, Unrivaled could ride that pink wave, and tap into StudBudz’s 81,100 Twitch followers.

“Full-time T! No more of that relief role for Hiedeman!” one fan pointed out as another fan chimed in, saying, “T should have won 4th Player of the Year last season! I’m happy to see that she’s back and officially official. 💪🏾” For those unaware, Hiedeman spent last year in the league’s relief player pool, stepping in for teams hit by injuries. She suited up for Phantom BC and Laces BC before finally landing with Rose BC for the playoffs, where she went on to win it all.

So, she suited up for three different teams across 13 games and averaged 7.2 points in roughly 9 minutes per outing. Her impact off the bench was undeniable, proving she could change the game in limited time. Interestingly, Hiedeman was also in the running for Sixth Player of the Year in the WNBA, but the honor went to Naz Hillmon–her teammate from Rose BC.

Lastly, one fan wrote, “T balled out hard for the Rose team so it’ll be nice to see her officially on a team this year.” In reality, that’s a bit of an overstatement. Hiedeman joined Rose BC following Angel Reese’s wrist injury, which sidelined Reese for the semifinals and finals. According to the Unrivaled website, Hiedeman ended up playing just one minute of playoff action, making her actual court impact minimal.

Nonetheless, fans are hyped at the thought of seeing the duo link up during the tournament. How excited are you? Drop your thoughts in the comments below!