It’s widely believed that Billie Jean King was the first female athlete to have her own signature shoe in sports. Forget female basketball players, the queen of firsts debuted her Adidas B.J. King in 1974, setting the tone for WTA players across the country. Half a century later, Coco Gauff is changing the tennis landscape with her Coco CG1 sneakers in collaboration with New Balance.

Adidas and Puma may have once ruled the heyday of signature shoes in the racquet sport but with new players in the game, the stakes have changed. As Gauff now gets ready to take over the Olympics, New Balance has unveiled the latest edition of the shoes made in collab with the American – “The Coco CG1 ‘Star Studded.’” Following in the footsteps of her previous custom sneakers that she wore for Roland Garros, the Star-Studded version has a similar pattern, just in bright red and mixed with a pattern of night – white stars on a dark blue background.

But the most American thing of all? Stars and stripes! Not only are the colors reminiscent of the Star Spangled Banner but the pattern evokes a sense of patriotism too. Imagine the World No. 2, or rather American No. 1 WTA player, standing on the clay of Roland Garros as the Olympics roll around. The feeling of pride is palpable.

As the official Instagram handle of the sportswear company states, it’s now available for purchase in North America. The World No. 2 WTA player also shared the post on her story when the news came, writing, “Inspired by Olympics spirit, Paris color way goes crazyy.”

A major turning point in Coco Gauff’s relationship with New Balance since she signed an endorsement deal in 2018 has been reached with the release of a new tennis shoe in partnership with the company. Gauff debuted her own line of unique shoes, in which she was fully involved from start to finish. The Olympic spirit has gripped the country!

Expressing her excitement about the collaboration, Gauff told Forbes, “It’s an absolute dream come true to be able to put my stamp on this sport with New Balance and hopefully inspire generations to come. I am really excited to see how people wear this shoe, on and off the court.”

But for the June version of the Roland Garros tournament, Coco Gauff had a similar textured shoe, but with a different color line, which had a unique significance.

Coco Gauff is set to “change the world with her racquet” or rather signature shoes

Just in time for Roland Garros, the 20-year-old tennis sensation unveiled a new hue of her signature shoe, the Coco CG1, in collaboration with New Balance. Known as the “Grey Days” version, this style has a somber appearance while paying homage to New Balance’s past. The shoes have a sand-colored sole that contrasts with the upper’s subtle stone and off-white tones, along with hairy suede details. Her father’s famous quote, “You can change the world with your racquet,” is a unique touch that gives the fashionable shoes a motivational and intimate touch.

Coco Gauff is unique on and off the court, so why wouldn’t her shoes reflect it? The design has hints of basketball and inspiration taken from the 1990s and was a perfect blend of Coco Gauff and New Balance.

Will you be popping to your nearest sports apparel store and buying yourself a pair? We know we will!

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