Watch: Eugenie Bouchard Features in ‘Pantene’s’ Brand New Campaign

Eugenie Bouchard is one top marketing asset for many brands, especially beauty and self-care brands. She has bagged many endorsements on account of her on-court heroics and her popularity on social media. Now, haircare product “Pantene” is a new addition to her list of endorsed products.

Bouchard shared the news of joining hands with the popular brand for their upcoming “conditioner”. As Genie is always in touch with her fans over social media, she broke the news on her Instagram account.

Eugenie Bouchard is a new face for Pantene

Pantene is famous for hair care products which include shampoos and conditioners. Considering the Canadian base of Bouchard, Pantene has started a new “Montreal campaign”. 

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Expressing her excitement about the new product, she said, “Their Moisture Renewal line has done wonders for my hair, leaving it feeling super soft and hydrated.”   

The 28-year-old Canadian added, “My life is busy and I need products that can keep up! Going from the tennis court to events, I put my hair through a lot so I’m excited to partner with Pantene to share the launch of their NEW conditioner that has more nutrients for healthier and faster styling.”

The artists Marie-Eve Janvier and Camille Fulton also joined Bouchard to promote the launch of Pantene’s new product.

Bouchard Expected to return to court

The 28-year-old star has been out of action for a while now and recently announced her possible return in April. She suffered a shoulder injury, which kept her on the sidelines since March last year. Nonetheless, she found a way to stay in touch with the action through her commentary stint for the Tennis Channel.

She underwent surgery in June 2021, after playing just four WTA tournaments in the whole season. After a good showing in her exhibition matches, Former World no 5 will be eager to take on opponents in competitive tennis matches.

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2014 Wimbledon finalist has been dearly missed by her fans and the new update will surely be an encouraging sign for them.