After making a name for himself in pro wrestling, Dwayne Johnson saw many new ventures open up for him. Among these were a fitness clothing line, a tequila brand, and the XFL. With a third season of the XFL around the corner, let’s take a look at the recruitment process.

Johnson bought the XFL rights for $15 million as part of a deal with his ex-wife, Dany Garcia, and RedBird Capital.

How does the XFL recruit new players?

Vince McMahon initially created the XFL in 2018. This was a successor to the league of the same name created in 2001. However, the league did not reach the heights of success that Mr. McMahon had envisioned. Plagued with controversy, the league went bankrupt in 2020. In August of the same year, Johnson bought the league and returned it to form in February 2023. Now, how does the XFL get its players when it comes to recruitment? The answer is simple.

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XFL has several scouting consultants, including FBXChange and Inside the League. These help the XFL find the best free agents in the game. The evaluation of players takes months, with the consultants going through hours of college and pro game videos.

They identify the best pick and then send it to the Player Draft Pool. The XFL also sends their personnel team to NFL training camps. These camps help weed out the best players that enter the draft pool. The XFL contains eight teams located across the entire United States. Once the draft is filled, the players are sent to their respective teams. So, the best and easiest way to get noticed by the XFL is to work hard and earn a reputation that will grab the attention of the consultants.

The Hollywood star has certainly garnered a reputation for carving out success and improving the fortunes of several businesses, just like he did with the XFL. So let’s explore some of the success stories pertaining to Johnson.

Dwayne Johson’s achievements in his ventures

Fitness clothing, Tequila, and the XFL are not the only ventures Dwayne Johnson is part of. He launched ZOA Energy in 2021. This energy drink entered a saturated market but ultimately made a decisive impact. This could be due to the popularity of Johnson, but it worked in favor of the company. The WWE icon also worked a similar magic to make Teremana Tequila a household name in the United States.

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Johnson, being a movie star, also launched his Seven Bucks Production in 2012. There have been several movies and TV shows under this banner. All these successful ventures showcase how great an entrepreneur Johnson is. What do you think about the entire process? Tell us down below.

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