Athletes usually look up to sponsorship from companies for extra recognition and finance. This advertises the company and strengthens the bond between the said company and the sports promotions. However, the Ultimate Fighting Championship does not permit athlete sponsorship during the official events of UFC fight week. Many personalities have beefed with Dana White for not allowing the fighters to receive sponsorship benefits.

In a recent episode of the JRE, Joe Rogan, Ari Shaffir, Mark Normand, and Shane Gillis stumbled upon the athlete sponsorships received by other sports. However, the beloved UFC color commentator was quick to reveal that such things are contained in the UFC. Without a doubt, the problems with athlete sponsorship and fighter payments deeply saddened the famed podcaster.

When such scenarios arise, Rogan can always be found siding with the athletes. Previously, with the Reebok fiasco, the 55-year-old commentator stood beside the fighters and demanded justice for them.

Joe Rogan acknowledges UFC athletes not getting fair chances with sponsorships

During the talks in episode #1946 of ‘The Joe Rogan Experience’, the four men conversed about a lot of things. However, one instance led the podcast host to admit that the UFC fighters do not get sponsorships. 

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Rogan said, “Yeah, they contain those guys. They try to sell sponsors.” He reflected on the fact that athletes’ sponsors aren’t permitted to expose themselves on the fighter’s apparel during the fight week’s official events. However, outside of the fight week, the sponsors can freely show themselves off. 

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Adding to Rogan’s acknowledgment, Gillis said, “Yeah, but they’ve helped sell way more. They’ve contained them for a while, but now there’s Twitter.” He provided a way for the fighters to break through the rule. Nevertheless, Rogan has displayed his displeasure at the limitations of sponsorships many times in the past.

Joe Rogan’s take on Reebok sponsorship

The Reebok Deal was implemented back in 2014. However, it came to an unfortunate end in 2021, right after the events of UFC 260. Without a doubt, the fighters weren’t happy about the news and began complaining about it. Rogan undeniably sided with the fighters and the fans and acknowledged their complaints. 

Rogan said, “They have some points. I’m on the fighters’ side when it comes to that… They lose too much money.” However, the break in the Reebok Deal was inevitable. Currently, Venum has taken up the spot and exposes itself on the fighters’ apparel.

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What are your thoughts about the rules regarding sponsorships in the UFC? Let us know in the comments down below.