Swiss tennis legend, Roger Federer, has been named the Impact Ambassador for Switzerland Tourism, reinforcing his status as a national icon and further elevating the country’s tourism profile on the global stage. Federer has been a proud representative of Switzerland throughout his illustrious career, consistently demonstrating the values of excellence, elegance, and sportsmanship that the country is renowned for.

His influence as an impact ambassador has been phenomenal for the company. And the chief marketing officer of the company, Andre Hefti, had nothing but amazing things to say about him. Not only because of his role, but because of how many new doors of opportunities Roger has opened for their company and his country’s tourism industry.

Andre Hefti credits Roger Federer for helping his company collaborate with Hollywood celebrities

In Episode 154 of Heads Talk, Andre Hefti made an appearance. He was asked about what his experience has been after he onboarded Roger Federer as their official impact ambassador. And to no surprise, he had nothing but wonderful things to say about Roger.

Roger’s role in raising his country’s name is not only limited to being on the court. But also through this tourism partnership. Andre Hefti added, “Getting Roger Federer on board has obviously helped the movement and boosted awareness. We now have three big campaigns running with Roger Federer.”

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He sounded elated as he further shared his experience of working with Roger and the big doors of opportunities he has opened for the tourism industry. He added, “He’s also been opening a lot of doors. So we have been able to work with stars like Robert De Niro, Anne Hathaway, and now Trevor Noah. And yeah, as such Roger has just been the best impact ambassador we could have wished for to make.”

By working with Roger, Switzerland Tourism has been able to work with renowned names in every industry which only brings them more customer awareness and better marketing.

Roger shares an adorable one-on-one video with Anne Hathaway talking about traveling

Roger Federer and Anne Hathaway had the chance to work together through the campaign Switzerland Tourism. During the time, Roger Federer shared a video of the two of them in a question-and-answer setting. In the video, Roger asked her some questions about things she would do or carry while traveling.

His first question is about what she would carry while traveling. To which Anne answers that it would be a Swiss knife. He also asks her who would be the three people she would like to travel with. And Anne answers that one of them would be Dolly Parton because she is an icon. The video was made in collaboration with Switzerland Tourism.

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