
Editorial Director, CQ Lead
Reubyn Coutinho is the Head of Fact-Checking Initiatives and Content Quality Lead at EssentiallySports, where he oversees editorial quality across multiple sports verticals. A Communication graduate, he’s spent over five years shaping the site’s evolution from a niche sports blog into an all-in-one news platform, mentoring more than 110 journalists, introducing data-driven article improvements, and developing editorial guidelines for global audiences.
Across his career at ES, Reubyn has worked as a writer, editor, and senior editor, covering everything from UFC, WWE, and boxing to F1, NFL, NBA, and tennis. His bylines include exclusive interviews with former UFC champions Demetrious Johnson and Miesha Tate, as well as combat sports stars Marcus Almeida and Sage Northcutt. Known for his meticulous eye, he regularly resolves headline debates, revisits trending pieces using live analytics, and sets the standard for high-quality sports reporting.
Outside of sports media, Reubyn is an active film critic, contributing reviews and festival coverage to Netflix Junkie, where he’s covered events such as MAMI, Venice, and NYAFF. Whether he’s breaking down a championship fight or a Hitchcock classic, his work comes with deep research with a pure love for sport.











