Both Logan Paul and KSI set aside their differences and shocked the world with their product PRIME Hydration in 2022. Ever since then its rise has been unstoppable, and it has been racking in huge profits. Moreover, it has also become the ‘Official Sports Drink of the UFC’. Even prior to that it had already become the ‘Official Hydration Drink’ of Arsenal back in July 2022. Moreover, the brand even teamed up with FC Barcelona and shocked the fans.

Moreover, they have even signed a six-figure deal with a sponsorship sales agency to promote their drink at 60 youth sports events. Paul has recently also shared his plan of “reaching $5 billion for PRIME.“ And now in another move to shock the world, PRIME Hydration has even signed the rising Norwegian soccer star Erling Haaland. The player with a net worth of $40 Million is considered one of the best players in the sport right now.

It is important to note that Haaland has proved his skills by being the player with the most goals scored in a single premier league season with 36 goals. At just the age of 23 years old, he managed to break this 30-year-old record and even win the “Player of the Season” award. Getting the soccer star signed is undoubtedly a huge deal for the brand that is quickly rising in popularity.

Fans’ reaction to the huge reveal from PRIME

As the post surfaced on social media, fans couldn’t help but be left confounded at the surprising revelation of the collaboration. One fan pointed out how “crazy” the collaboration is. He called Haaland the “Future face of football.”

Another fan claimed that people don’t understand how big of an opportunity to get the footballer to advertise the brand.

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A fan exclaimed about how active the brand is in making deals with all the talents and businesses. He further wrote, “The got unlimited money.”

Another fan exclaimed in amazement as he asked, “What in the world is going on with PRIME?“. The fans questioned the marketing budget of the brand to be able to make a deal with such a famous athlete.

Meanwhile, one fan claimed that both YouTubers are on a whole “another level.” He predicted PRIME’s future of dominating the sport.

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One fan also claimed that PRIME has already left behind one of its competitors Gatorade in the dust.

Overall, fans were definitely pleasantly surprised and shocked as PRIME announced the news. Many fans couldn’t help but question the depths of the pockets of the brand. What are your thoughts about the news? Do share your thoughts in the comments.

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