
via Imago
Snippet from Feastables website

via Imago
Snippet from Feastables website
Jimmy Donaldson loves to add more layers to his content to make it appealing to the audience. The introduction of Dan Mace into the team was one such step taken by him. But, apart from the inclusion of the talented artist, there is a lot that goes into making a successful video for the channel. The latest and most extravagant product in terms of visuals that we saw from the MrBeast team is in regard to Feastables.
So, let us take a look at how the astronomical advert for Karl Gummies was made.
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The BTS of how MrBeast Feastables rolled out the Karl Gummies ad
The MrBeast crew is always quite busy. There are various channels that they handle, and one principle they always try to follow is a uniform release of content for them. So, when Feastables was ready to release the brand new product Karl Gummies, they took help from their fellow allies. SoKrispyMedia is a team who have been working closely with MrBeast to deliver quality content. Thus, this visually oriented advert reached in their hands.

For making such an extravagant project without the budget of an extensive big-budget movie, the team pulled some insane tricks. The Krispy Media team was given exactly 14 days to finish the product. In that short period, they only had around 1-2.5 hours max with Karl Jacobs. Soon after they accepted the proposal, the media team jumped into action. The first they took was to create a pre-visualization of the story. They used Unreal Engine to visualize what they were planning to create.
For this new advert, they used Epidemic Sound software to add the audio details to the clip. They created half of the shots for the commercial before they went to the Beast offices to shoot the part featuring Karl. However, there was a roadblock awaiting them. When they reached the MrBeast set, they came to know that Karl had to urgently go for a shoot for the main Beast channel.
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But the SoKrispyMedia team had a backup plan. They shot scenes that did not directly show Karl’s face with a dupe. One of the members of the media team got in the astronaut suit to finish those sequences. Soon after it finished, Karl and Nolan came on the set. Without wasting time, Karl was geared up in the astronaut’s suit and the shoot began. It wrapped up after they finished the bits, and then went on to add the details that made the video extremely engaging.
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One interesting part that is very impressive in the advert is the fact that most of it is CGI. The team managed to pull a big-budget movie-level cinematic in just 14 days’ time. Fans were quite impressed after the video was released, and we all saw how the advert went viral on social media platforms. We can expect such excellent creations from the MrBeast team and SoKrpisyMedia in the near future.
WATCH THIS STORY: MrBeast Amazes Many Top Stars after Achieving 100 Million Subscribers
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