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via Imago

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Fox broadcasts had hit a dismal low last year. Viewership of NASCAR dropped to low levels and people were shifting their attention to other motorsport series. That drab streak continued until the beginning of this year. The Daytona 500 witnessed a confusing finish that fans claimed Fox had inadequately covered. But better fortunes were on the way.

After Daytona, all four races performed amazingly well on viewership charts and broke last year’s drooping stats. Overall, NASCAR on FOX averaged 4.196 million viewers, up 11% from last year. One reason is the soaring enthusiasm demonstrated by fans of a particular area.

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NASCAR achieving fame with a special audience

NASCAR is improving its viewership stats by leaps and bounds this year. The desert race in Phoenix saw 4.028 million viewers turning up, marking a 19% hike from the 3.389 million last year. Similarly, Bristol’s exhilarating race garnered 3.809 million viewers on FOX, up 10% from last year’s spring dirt race.

Recently, journalist Adam Stern shared some important numbers on X. He mentioned that the people of Charlotte were pulling NASCAR’s viewership stats. He tweeted: “Sunday’s race at Bristol marked the fourth straight increase for the NASCAR Cup Series in 2024 after the rain-out at Daytona to start the year.🔲Top markets for Bristol: 1) Charlotte – 4.9 2) Greensboro – 4.3 3) Indy – 3.7 3) Norfolk – 3.7 5) Kansas City – 2.9 5) Hartford – 2.9”.

Last year though, in line with the general drooping statistics, Charlotte viewership also witnessed an all-time low. The Spring Charlotte race got 3.399 million viewers, still understandable as it was Monday. The NASCAR TV ratings following the Bank of America ROVAL 400 took a plunge from 2022’s numbers. 

USA Today reported: “The NASCAR Cup Series race at the Charlotte ROVAL earned 2.280 million average viewers on NBC last weekend. The event was down 4.6% compared to last year at 2.390 million average viewers on NBC.”

However, NASCAR is still picking up momentum in comparison to its F1 and IndyCar brethren.

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Motorsport fans may be ditching F1 and IndyCar for NASCAR

2024 is proving to be a golden season for NASCAR’s TV popularity. You may blame it on ‘NASCAR: Full Speed’, a Netflix show designed to rake in global fans. Whatever it is, the stock car racing execs are getting it done. In fact, they are digging a considerable hole between themselves and their other motorsport counterparts.

Last year, Formula 1 set viewership records with their star performer Max Verstappen. IndyCar also had its most-watched season since 2011. All this happened while NASCAR fumbled. This year, though, it seems like the tables have turned. NASCAR’s viewers have shot up with resounding glory, while both F1 and IndyCar’s popularity has plummeted for the season-starters.

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NASCAR is winning the glamor game with spectacular races and a thrilling Netflix show. After all the hard work that drivers dedicate to the start, a bit of fame and glory is well-deserved, don’t you agree?

Read More: Amid Off-Track Controversies, Formula 1 Takes a Major Hit as NASCAR Boasts Higher Numbers

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