“Green Green Green”—Fans Fall in Love as Candyman Kyle Busch Embraces His New Persona With a Subtle Nod to April 20

Published 04/21/2023, 10:10 AM EDT

Kyle Busch has long been known as the Candyman of NASCAR. However, after the departure from Joe Gibbs Racing and the loss of M&M’s as his sponsor, Busch lost the moniker. However, with the old nickname in the history books, a new one has emerged. Ever since he walked into Richard Childress Racing this year, he has carved for himself an all-new persona.

The enigmatic driver has now transformed into a persona that goes by the names of “Weed Man,” “Kyle Kush,” and other monikers with a similar allure.

This metamorphosis is fueled by Busch‘s recent sponsorship deal with the renowned cannabis company, 3CHI.

👀 pic.twitter.com/uNynQQmvNp
— Kyle Busch (@KyleBusch) April 20, 2023

Having weathered a few exhilarating races this season, it’s evident that Rowdy has fully embraced his newfound identity. Furthermore, his dedication to the role is further exemplified by a captivating promotional video shared on Twitter, celebrating his alliance with the sponsor.

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NASCAR fans love the timing of the promotional video featuring Kyle Busch

In a captivating turn of events, the timing of Busch’s video release held a symbolic significance that didn’t go unnoticed. The video was released on April 20th, or 4/20—the date celebrated by cannabis enthusiasts worldwide as a tribute to the herb, with festivities beginning at 4:20 pm. The clever alignment of the video’s debut with this day added an extra layer of intrigue.

Moreover, upon witnessing the video on the RCR driver’s Twitter, fans couldn’t help but wonder about Busch’s own celebrations. With their curiosity piqued, they eagerly inquired about the racing legend’s personal take on the day’s festivities and wished him a Happy 420.

Happy 420 Rowdy!
— itsJJsax (@itsJJsax) April 20, 2023

Kyle Kush with the 4/20 well wishes 😂😂
— Dog Dad The Pilot (@TeamBubba23) April 20, 2023

Kyle Busch Thinks Had His Team Copied Hendrick Motorsports He Could’ve “Stolen” a Big Finish, Despite “Poorest Performance”

While some fans acknowledged the genius marketing ploy vis-a-vis the timing of the video, others simply appreciated it with chants of “Green green green!!!”

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Lmso genius marketing. Respect KB
— Ant 🫧 (@anthony_guenzel) April 20, 2023

Green green green!!!
— Charlie (@oyapodsoln) April 20, 2023

It’s truly refreshing to witness Busch embracing his new persona. The days of the Candyman are now a fond memory, and we find ourselves in an entirely new arena.

pic.twitter.com/AtIBPFlVXQ
— Zach Olney (@FatherOfChaos5) April 20, 2023

This year, however, carries an extra edge for Busch: a mission to prove himself.

Following a tumultuous split from Joe Gibbs Racing, Busch is more determined than ever to make a statement. Moreover, he has notched one victory under his belt. In a telling display of prowess, he achieved this win before any of his former JGR teammates, signaling that he’s operating at a heightened level this year.

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As we eagerly anticipate the rest of the season, we can’t help but wonder if Busch will be in the running for his third Cup Series championship. With the determination and talent he’s demonstrated thus far, anything is possible. So, here’s to Busch giving it his all and potentially making history once again.

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Kyle Kush how’s your 4/20
— Huge Caniac (@hurricanesfan97) April 20, 2023

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Written by:

Srijan Mandal is a NASCAR writer at EssentiallySports. With a Master's Degree in Journalism from a top institution, Srijan has written over 1000 articles across various platforms. His passion for racing began at a young age and has only grown stronger over time.

Edited by:

Nischal Kandpal