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Heavily Reported Collab Between Dale Earnhardt Jr & Kyle Busch Sends NASCAR Fans Into a Meltdown

Published 02/22/2023, 8:00 AM EST

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We are all aware of Dale Earnhardt Jr’s businesses outside NASCAR. One such project that Junior is really proud of is his vodka brand. In a weird turn of events recently fans got to hear about a supposed off-track collaboration between Junior’s brand and Kyle Busch‘s sponsor. Following the news of the heavily reported collaboration, fans were sent into a frenzy over social media.

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Journalist Adam Stern mentioned, “Through its connections in NASCAR, @SugarlandsShine has set up a new B2B deal with @CheddarsKitchen to start selling a mixed drink that uses Dale Earnhardt Jr.’s @HighRockVodka as an ingredient.”

Cheddars has been associated with Kyle Busch ever since he made the shift to Richard Childress Racing. Seeing such an amazing collaboration brew up is certainly a treat for the fans.

NASCAR fans excited about possible Kyle Busch and Dale Earnhardt Jr collaboration

After the collaborative effort between the two came to light, several fans from both factions stormed down to social media to express their opinions. People also started mentioning how they had noticed a High Rock-sponsored SUV standing next to cheddars car at Daytona. Fans were obviously ecstatic at the news. Moreover, some of them also suggested that Highs Rock Vodka should furthermore team up with Rowdy Energy. Wouldn’t that just be a perfect drink? Rowdy energy is well known to produce some flavourful natural energy drinks. We are sure it would pair just fine with some of Junior’s vodka.

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Both Junior and Busch have been present on the business side of things, aside from their regular ventures. It is finally good to see Busch and Junior come together in such a way. Though we do hope that both parties can get their individual brands to work together in the future. Now that would be a treat for every die-hard NASCAR fan. At the moment, if anyone could get that done, it would be Busch’s sponsor, Cheddar.

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Written by:

Srijan Mandal

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Srijan Mandal is a NASCAR author at EssentiallySports. He is currently pursuing his Master’s in Journalism and has been writing for his own blog as well, covering NASCAR, F1, F2, W Series, MotoGP, DTM, IndyCar, WRC, and WEC. Following motorsports for more than a decade, he has become a devout supporter of McLaren Racing, Jimmie Johnson, Jeff Gordon, Bubba Wallace, Sir Lewis Hamilton, and Ayrton Senna.
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Edited by:

Akash Pandhare