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How does a dirt track prodigy turn NASCAR paychecks and grassroots grit into a multimillion-dollar empire? A teenage Kyle Larson drove sprint cars on dusty ovals in 2012 for a small portion of what Cup Series drivers made, standing in the shadow of NASCAR’s elite. Ten years later, Yung Money is not just a Cup Series winner or a Daytona 500 contender; he’s a motorsports mogul with a wealth based as much on adaptability as speed. Larson’s bank account shows more than simply race profits, as seen by his racing ambitions, Hendrick Motorsports contract, and expanding portfolio of endorsements and commercial ventures.

 What is Kyle Larson’s net worth?

In 2024, Kyle Larson’s estimated net worth ranges from $12 million to $30 million. His lucrative NASCAR profession with Hendrick Motorsports, where he makes about $10 million a year, is the source of his fortune. The “wheel man” earns $3 million annually in addition to his driving wage via lucrative endorsement deals with companies like Prime Hydration, Oakley, and Chevrolet.

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Beyond racing, Larson has made astute business decisions by investing in real estate, including a $5.6 million mansion in Scottsdale, Arizona, and co-owning the High Limit Racing Sprint Car Series. Larson has amassed a sizable financial wealth via racing, endorsements, and wise investments.

Kyle Larson’s contract

Hendrick Motorsports has extended Kyle Larson’s contract by three years, through the 2026 NASCAR Cup Series season. A concurrent renewal with major sponsor HendrickCars.com, which will continue to sponsor the No. 5 Chevrolet Camaro ZL1 for 35 races each season, is part of this agreement, which was announced in September 2022. Larson makes an estimated $10 million a year via endorsement deals with companies like Oakley, Chevrolet, Valvoline, and FloRacing in addition to his NASCAR contract. Larson’s contribution to Hendrick Motorsports and the ongoing success of the No. 5 squad in the NASCAR Cup Series are reflected in his contract extension.

202432Not disclosed$5 millionEstimated $10 million (including endorsements)Contract year
202533Not disclosed$5 millionEstimated $10 million (including endorsements)Contract year
202634Not disclosed$5 millionEstimated $10 million (including endorsements)Final year of contract

What is Kyle Larson’s salary and career earnings?

With a net worth estimated at between $12 million and $30 million, Kyle Larson has established a strong financial foundation. He earns about $8 million a year from his contract with Hendrick Motorsports, which is his main source of revenue. Additionally, he earns roughly $3 million a year from endorsement deals with companies like Chevrolet and Prime Hydration. Larson also has real estate holdings, including a $5.6 million mansion in Scottsdale, Arizona, and is a co-owner of the High Limit Racing Sprint Car Series. His increasing income comes from a variety of sources, securing his position as one of NASCAR’s highest earners.

What’s your perspective on:

From dirt tracks to millions—Is Kyle Larson the most versatile driver in NASCAR history?

Have an interesting take?

NASCAR Cup Series Salary$8 millionEstimated salary from Hendrick Motorsports.
Endorsement Deals$3 millionIncludes deals with brands like Prime Hydration, Oakley, and Chevrolet.
High Limit Racing Sprint Car SeriesVariesCo-founder of the Sprint Car Series; potential revenue stream.
Real Estate InvestmentsOwns a $5.6 million mansion in Scottsdale, Arizona.
Estimated Net Worth$12 million to $30 millionA combination of salary, endorsements, and investments.

Kyle Larson’s professional racing career

Born in Elk Grove, California, in 1992, Kyle Larson started go-kart racing at the age of seven. He soon rose to prominence in the sport and won national titles. After making his debut in the Camping World Truck Series of NASCAR in 2012 and moving on to the Xfinity Series full-time in 2014, his career took off. Larson began a remarkable career in NASCAR’s top division in 2014 when his strong Nationwide Series performances earned him a Cup Series opportunity with Chip Ganassi Racing.

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Larson stands out in the racing industry because of his skill and adaptability on both asphalt and dirt circuits. After winning his first Cup Series race in Michigan in 2016, he continued to have success and won the 2021 NASCAR Cup Series title. Known for his prowess in short-track racing, dirt late models, and sprint cars, Larson’s versatility has cemented his status as one of NASCAR’s most gifted and captivating drivers.

What are the brands endorsed by Kyle Larson?

Over the years, Kyle Larson has developed a solid portfolio of brand endorsements, partnering with well-known companies in a range of sectors. Important collaborations include the well-known beverage company Prime Hydration, which was established by YouTubers KSI and Logan Paul. He also represents Valvoline, a well-known manufacturer of car lubricants, and Oakley, a name linked with performance eyewear. While Larson’s collaboration with HendrickCars.com is in line with his position at Hendrick Motorsports, his relationship with Jinya Ramen Bar demonstrates his ability to connect with lifestyle and food companies.

Preserving his roots in dirt track racing, Larson is also supported by FloRacing, a streaming service that deals with dirt racing. Additionally, he collaborates with K1 Race Gear, a manufacturer of premium racing suits and helmets that guarantee performance and safety on the track. Roto-Rooter, a plumbing and water cleanup business, is another important partner. These sponsorships demonstrate Larson’s wide-ranging impact and his capacity to engage with consumers and companies in the lifestyle, technology, and motorsports industries.

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Kyle Larson’s Investments and Business Ventures

Through wise investments and business endeavors, Kyle Larson has broadened his financial holdings beyond his NASCAR career. Alongside Brad Sweet, he co-founded the High Limit Racing Sprint Car Series in 2022, which has rapidly increased in both status and prize money. The series now offers a $5 million total reward, and Larson’s involvement in grassroots racing demonstrates his dedication to fostering the sport.

To further develop his wealth, Larson has also invested in real estate, purchasing a lavish $5.6 million home in Scottsdale, Arizona. In 2021, he also established the Kyle Larson Foundation, which supports underprivileged families and youth. Larson has shown his commitment to both business and philanthropy by making major contributions to communities through programs like the “Drive for 5” campaign. These endeavors demonstrate his multifaceted strategy for accumulating fortune, using his racing achievements to open doors in many businesses.

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Kyle Larson’s House and Cars

The 2021 NASCAR Cup Series Champion, Kyle Larson, leads a life that is proportionate to his achievements on the racetrack. His main home is an opulent $5.6 million mansion in Scottsdale, Arizona, with large living areas, contemporary architecture, and a heated pool overlooking the desert. To consolidate his racing obligations, Larson sold his $2.1 million estate in Mooresville, North Carolina, in 2024.

Larson is best recognized for racing the No. 5 Chevrolet Camaro ZL1 for Hendrick Motorsports in NASCAR’s Cup Series, even if his automobile collection isn’t well known. Through his High Limit Racing Sprint Car Series, he co-owns the No. 57 car, which he uses in sprint car racing. His spectacular racing lifestyle is characterized by these professional automobiles.

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"From dirt tracks to millions—Is Kyle Larson the most versatile driver in NASCAR history?"

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