2024 is truly the year for Toni Breidinger. From securing her second shot at a full-time ARCA seat to becoming the talk of the town across America as the ambassador for Raising Cane’s, the driver of the #25 Venturini Motorsports Camry is quickly cementing her name as one of the fastest growing ones in American motorsports. That said, Toni Breidinger embarked on a new campaign with the iconic makeup brand, Maybelline, to put their products, and more specifically the Super Stay Vinyl Ink, to the ultimate test.

Talk about being prepared for both the race win and the photo op in victory lane! After all, if a product can withstand the intensity of a NASCAR race, what can’t it withstand? Toni Breidinger has an answer that makeup fanatics will be thoroughly impressed to hear!

The perfect solution for a racer’s makeup needs?

Taking to Instagram, Toni Breidinger shared a collaborative video with Maybelline with the caption, “Many laps later and lips still looking cute”, also revealing her status as a Maybelline partner. With the good news out of the way, it was time for the Super Stay Vinyl Ink to be put to the ultimate test. The #25 driver was evidently a fan of the ‘Charmed’ shade, owing to the pop of color it created. But what’s the point of a beautiful shade if it doesn’t remain intact by the end of the race?

Talking about testing a product out in the real world, the 24-year-old shared, “My thought process was if my Vinyl Ink can survive me putting my head sock and my helmet on, then it can withstand anything.” Forget the fear of food messing up the lipstick, Breidinger took things up a notch and not only put on her Balaclava after applying the shade but also drove around practice as well as qualifying for an ARCA race.

During an average race, Breidinger revealed that her cabin could get up to 130 degrees, essentially meaning the makeup would need to endure scorching temperatures along with the G-forces. “It’s basically like I’m sitting in the Sauna for hours on end while working out”, she explained. Surprisingly, the $12.99 product held up perfectly, with Breidinger revealing that none of the products had smudged at all.

As the second fastest-growing cosmetics brand of 2023 according to Brandirectory, the $4 billion company is stepping up the game with the durability of its products, and the 24-year-old proved it without a doubt. Breidinger was thoroughly impressed as she concluded, “It got really hot in the car, I was sweating, but the color stayed on perfectly, there was no transfer on my lips and this is exactly how I got out of the car with them, 10 out of 10 Maybelline.”

After taking a look at Toni Breidinger’s ability to market a product with nothing but factual information and testing, it’s safe to say she’s slowly becoming one of the favorite names in motorsport for brands to approach. Her latest campaign with Racing Canes has showcased promising results and also proved just how popular the young driver has become, with some fans even stealing accessories related to her!

Fans can’t keep their cool!

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Apart from becoming a Maybelline partner, Toni Breidinger is finding great success as Raising Cane’s brand ambassador. In a recent interview with The Athletic, Breidinger spoke to veteran NASCAR insider Jeff Gluck about her rise to the top of the sponsorship game. The insider highlighted how Breidinger’s picture was on every Raising Cane’s drive-thru in Denver along with billboards and bus stops, among other places.

The Raising Cane’s cardboard cutout of Breidinger that is featured in stores was a major hit, as it also made a cameo in the Maybelline collaboration. Though Breidinger is gaining traction all around America with her brand collaborations, some nerves get ruffled with the rising attention.

Breidinger shared her excitement as well as nervousness; “It’s been so funny. They’ve got these cardboard cutouts in the stores and people have been stealing them and posting on social media…(..) They showed me the mockups of what everything would look like and told me, ‘You’re going to be on the windows and billboards and stuff’. I haven’t seen one of the billboards in person yet, but I’d probably freak out.”

With how things are going, it won’t be too long before Breidinger makes an appearance on Maybelline billboards and perhaps even other giant brands. Though the future looks bright for the Venturini Motorsports driver, will the rising fame be easy to balance for the driver along with her racing career?