Home

NBA

Following Lonzo Ball’s Endorsement, Face of $9.4 Bn Brand LaMelo Ball Calls For Collaboration With “BBB” Latest Release

Published 09/20/2023, 2:39 AM EDT

Follow Us

via Imago

The Ball brothers team up again to endorse their dad, LaVar Ball’s BBB brand’s latest release. It was the Chicago Bulls star Lonzo Ball, who took the endorsing mantle first. After a long gap from the game, he also provided an injury update while promoting his father’s brand. Hours after that, he passed the mantle to his brother, LaMelo Ball. The Charlotte Hornets star, who already is a face of a popular sports brand, called for a collaboration with his father’s brand in a video clip.

The Ball brothers are often criticized for their repeated injuries on the court. Especially, Melo Ball who suffered four ankle injuries in the previous season alone. The 22-year-old seemed to have recovered from the injury after a surgery. Whereas on the other hand, Lonzo ball suffered a serious knee injury in 2022. Moreover, another report suggested that he could miss the upcoming 2023-24 season. However, he clarified that he has recovered well from his injury in a recent video.

LaMelo Ball endorses BBB’s new product

ADVERTISEMENT

Article continues below this ad

LaMelo Ball, who already endorses $9.4 billion worth Puma, took the job to promote BBB’s new product, the BBB x GenEgg slipper. Notably, Ball and Puma recently launched their third collaboration, The PUMA x LaFrance, reported Sports Illustrated. The Hornets star always has been a torch bearer for fashion and style, as he often expressed it through his outfits. Moreover, the star’s official lifestyle brand specializes in drawing a parallel between street fashion and sportswear.

USA Today via Reuters

A month after his announcement with Puma, he called for a collaboration with BBB on the GenEgg slipper series. In the video clip, the star explained how the features that represented him would look good on the product. He started with a print of LF x BBB on the sides, where LF stands for Ball’s lifestyle brand. He further went on to list various features he wanted to add. At the end, he added, “It’s crazy… I think, it’s something really special.”

Trending

Get instantly notified of the hottest NBA stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

 

On the other hand, Lonzo Ball wore the slippers and simply endorsed.

Read More – Shaquille O’Neal, Who Dissed Lonzo Ball’s Father in 2017, Enjoys NBA Star’s Savage Taunt to Stephen a Smith

Moreover, Lonzo Ball not only endorsed the slipper but also shut off Stephen A. Smith.

ADVERTISEMENT

Article continues below this ad

Lonzo shuts off Stephen A. Smith

It’s no surprise that A. Smith makes controversial opinions on NBA stars. Similarly, he made a harsh comment on the Lonzo Ball’s injury last month. He stated that Ball can’t get up from his sitting position because of his injury. In response to that, the baller posted a video on X, getting up from a chair, and wrote, @stephenasmith come to the actual source next time. I’m not hard to reach.” 

Watch This Story – Simone Biles Channels Lewis Hamilton: Cryptic Message Emerges at US National Championships

ADVERTISEMENT

Article continues below this ad

Additionally, the recent video endorsing the product would have further sent a strong message to the veteran analyst.

 

SHARE THIS ARTICLE :

Written by:

Shahul Hameed

1,706Articles

One take at a time

Shahul Hameed is an NBA writer at EssentiallySports, where he brings his passion for sports and entertainment journalism to life. With a Master's Degree in journalism from a reputed institute and years of experience in the industry, Shahul always strives to provide insightful and astute coverage of the NBA to the fans. Shahul's love for sports writing dates back to his college days.
Show More>

Edited by:

Sameen Nawathe