Giannis Antetokounmpo, the Milwaukee Bucks superstar, is not only dominating on the court but also making big moves outside it. As you know, the Greek Freak is very conscious about his nutrition, and due to that he decided to venture into that space and made an investment in sports nutrition start-up Ready Nutrition. Unlike a normal endorsement deal, Antetokounmpo’s commitment to Ready Nutrition demonstrates his true conviction in the company’s goal and goods.

Despite having attractive options such as Gatorade and BodyArmor, the NBA player went with Ready Nutrition because of its total commitment to pure, organic sports nutrition products. So, the 29-year-old forward’s choice to become a part-owner of the firm displays his dedication to improving health and fitness, particularly among the younger generation.

Giannis Antetokoumpo wants the younger generation to focus on nutrition

Giannis Antetokounmpo recently visited a kids’ gym to promote his new product with Ready Nutrition. There he played with the kids and spoke to them about the importance of nutrition. And because he is a big name in the NBA now he has the power to influence the kids, and he is doing it for their own good. According to him, “We need to help create healthier, stronger communities that enable not just high-performance athletes, but all individuals, from budding youth athletes to adults striving for improved fitness and a healthy lifestyle.”

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So, for Antetokounmpo, this collaboration is more than just business; it’s personal as he understands Ready Nutrition’s humble origins and views their partnership as an opportunity to grow together. His agent, Alex Saratsis, noted the similarities between Antetokounmpo’s personal experience and Ready Nutrition’s approach, indicating a logical fit for both parties. And due to that the company is doing well and is on its way to generating more than $100 million in revenue this year.

Antetokounmpo has even joined a limited group of NBA stars, with James Harden, as an investor in a sports nutrition company. His involvement reflects an increasing number of sportsmen actively influencing the health and wellness business.

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So, the 8x All-Star’s collaboration with Ready Nutrition is about promoting better lives and motivating the next generation to prioritize their health and fitness. And as he keeps on dominating on the court, his off-court actions are creating a legacy that goes beyond basketball, making a lasting influence on people all around the world.

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