
via Imago
Image via NBA

via Imago
Image via NBA
The internet can be a dangerous place in 2025. Rumors fly faster than facts, and the line between reality and fabrication has never been blurrier. A single doctored image or AI-generated post can send millions into a tailspin of confusion, grief, and panic. That’s exactly what happened this week, when an image of former Los Angeles Lakers guard Shannon Brown began circulating on social media, accompanied by the years “1985–2025” and a somber message suggesting he had passed away from a sudden stroke.
Watch What’s Trending Now!
The post featured a black-and-white image of Brown with the caption, “Sad news: NBA champion — Shannon Brown — the heart of the Lakers family — has passed away after a sudden stroke. LeBron James and former Lakers stars rushed to Los Angeles that night. When they arrived, everyone was shocked because of this reason…” No context or source. Just a photo, some dramatic text, and a wave of heartbreak across Facebook and X.
Shannon Brown is alive and well. The ex-Lakers champion himself debunked the hoax via his Instagram story, posting a screenshot of the fake Facebook post, making it clear that he had seen the bizarre claim about his own death. His move seemed partly in disbelief, and fully necessary. Brown was a key part of the Lakers’ back-to-back championships in 2009 and 2010, playing alongside Kobe Bryant and earning his reputation as one of the league’s most electrifying dunkers. With a 44.5-inch vertical and fearless energy off the bench, he quickly became a fan favorite during his three seasons in L.A.
ADVERTISEMENT
Article continues below this ad

ADVERTISEMENT
Article continues below this ad
Brown averaged 7.6 points as the Lakers’ second-leading bench scorer in his championship years. He participated in the 2010 Sprite Slam Dunk Contest alongside Nate Robinson, Gerald Wallace, DeMar DeRozan, and Eric Gordon. Brown scored a career-high 22 points on 8-12 shooting in a 98-92 win over the Orlando Magic in January 2010. His legacy stands firm in Lakers history. He embodied what Lakers basketball stood for in the late 2000s. Fans who followed his career, from his Michigan State days to his time with the Suns and Knicks, remember him for his explosive athleticism and humble personality.
AD
Brown played at Michigan State from 2003 to 2006, wearing No. 3. He went undrafted in 2003 after four years at Southern Methodist University, then joined the Clippers in 2004. Brown averaged 4.1 points and 2.1 rebounds over seven NBA seasons with the Clippers, Grizzlies, Mavericks, Wizards, and Nets. In a USA Today interview, Brown said: “I used to be a big stat guy, and I still am, but winning is the biggest stat of all, and I’m an NBA champion. There’s a lot of guys with bigger stats than me that can’t say that. I’m trying to get better every day, as a basketball player and as a man. I have a great foundation that’s helping me do it.”
His brother, Sterling Brown, said of Shannon: “He’s had a huge impact and influence [on my career]. I watched him since I was a little kid. He’s nine-plus years older than me, so I always watched him, loved how he worked hard and how he played — his tenacity and intensity for the game. I always carry that with me.” Brown competed against LeBron James in the 2003 High School Slam Dunk Contest. Today, Brown is still very much present, living his life, spending time with family, and enjoying his post-NBA years. In July, he was seen attending Chicago Cigar Week, vibing to music and posting from the event. Days later, he shared pictures from Lexington Park Village in Maywood, his hometown. His posts are a reminder to the fans that he’s still out here enjoying life, not gone, as the internet falsely suggested. Brown departed the Lakers before the 2011 NBA lockout, signed with the Phoenix Suns in 2012, and retired in 2018 after stints with several teams.
The Hoax Epidemic in Sports Culture
False death reports are nothing new. But in the AI-powered misinformation age, they’re now being generated and spread faster than ever. Shannon Brown is just the latest name caught in the chaos. Earlier this year, TNT mistakenly claimed that HBCU and NBA legend Billy Ray Bates had passed. “It was also inaccurate, and insensitive, and inexcusable,” said Ernie Johnson in a public on-air apology. Bates is alive and still a living chapter of basketball history. NFL coaching icons Joe Gibbs and Mike Holmgren were both declared dead on Facebook this summer, complete with detailed, emotional “farewell” captions. Gibbs’ foundation had to issue a public statement denying the rumors.
Go back further, and you find NBA journeyman Quinton Ross falsely reported as found dead in a trash bag in 2014. Milt Palacio was said to have died in a car accident in 2019. Neither story was true. Just viral lies that upended lives for hours or days. In April 2025, Dennis Rodman became the target of a grim April Fools’ prank, falsely said to have died from an “autoerotic asphyxiation accident.” Rodman responded himself: “Yesss Sirr Alive and Well What’s up,” complete with a two-thumbs-up selfie.

via Imago
SAITAMA, JAPAN – DECEMBER 29, 2019: American MMA fighter Quinton Rampage Jackson ahead of his Bellator 237 heavyweight main event against Russian rival Fedor Emelianenko at Saitama Super Arena Bellator 237 is a cross-promotional event between Bellator MMA and the Rizin Fighting Federation. Valery Sharifulin/TASS PUBLICATIONxINxGERxAUTxONLY TS0C9193
Even Eric Abidal, the former French international, had to take to Instagram just last month to refute death rumors: “Certain rumors should never exist. I am here with my family, and everything is fine.” The damage is real, fans panic, and families get bombarded with calls. Twitter saw a flood of messages from well-meaning fans who believed that hoax. One fan wrote, “Please tell me that Shannon Brown news is fake…”
ADVERTISEMENT
Article continues below this ad
Shannon Brown was a fan favorite, best known for his monster dunks and explosive athleticism during the Lakers. While he wasn’t the star, he was still a piece of the machine and earned every ounce of his championship glory. Another fan recalled watching the star, writing, “Nooooooo. Dude was fun to watch as a kid. RIP.” Brown was molded in the fire of Kobe Bryant’s intense leadership, and he has spoken openly about those days. On the Out The Mud podcast with Tony Allen, he reflected on learning from Kobe’s work ethic: “Every time you see Kobe, he doing something to get better at basketball… I used to watch him. I sit back. I don’t talk much. I sit back and watch and I learn.” Those memories matter more than any false rumor ever could.
We live in a time where fake deaths are trending topics. That’s not a glitch. It’s a symptom of a culture that too often shares first and checks later. But as fans, as humans, we owe our sports heroes more than just reactive grief. We owe them the truth.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT