The Dallas Cowboys have just offered Brandon Aubrey a deal that would make him the NFL’s most expensive placekicker. However, the player has reportedly turned down the record-setting deal in hopes of an even bigger eight-figure cheque. Despite negotiations stretching back over months and neither side budging, it remains up in the air whether Jerry Jones could ultimately make Aubrey stay.

“The Cowboys have offered Brandon Aubrey a deal that would make him the NFL’s highest-paid kicker, per @clarencehilljr,” SleeperNFL wrote on X. “Aubrey is seeking more than what’s currently on the table.”

With his $2.70 million contract expiring next month, Brandon Aubrey will soon become a restricted free agent. According to Calvin Watkins of the Dallas Morning News, the Cowboys recently offered him an annual average salary of nearly $7.5 million. The move would have reset the market price, as Kansas City’s Harrison Butker is currently the most expensive kicker.

He’s earning an average of $6.4 million annually on a $25.6 million deal. Behind him is Philadelphia’s Jake Elliott, who’s holding a $25.6 million contract, with a $6 million yearly average. Yet Aubrey isn’t ready to accept the offer, as he seeks more on the back of his achievements in such a short time. Since arriving in 2023, the kicker has made Pro Bowl appearances in each season. He has also won two consecutive All-Pro honors, the first one coming in 2024. 

While his best showing came in his rookie year, Aubrey still posted a strong 2025 season. He connected on 85.7% of his field goal attempts across seventeen games. Using range as his biggest advantage, he made everyone do a double-take during a Week 14 loss to the Detroit Lions. He drilled three field goals of 55 yards or longer. Additionally, he hit three kicks from 60-plus yards, a feat no kicker has achieved in a single campaign.

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That’s the reason the team doesn’t want to let him go. Furthermore, Brandon Aubrey being a restricted free agent gives Dallas some leverage. On paper, it slows things down and keeps him close. But it’s not a free pass. Teams still come calling, and pressure still builds. So while the Dallas Cowboys hold a few extra cards here, they can’t afford to get comfortable. Not with a weapon like this.

Meanwhile, contract discussions between Aubrey and Jerry Jones’ team first began before the 2025 season. But they have made little progress over the months. The GM confirmed on Sunday that negotiations are ongoing.

“We’ve been working on a long-term deal for some time,” Jones told The Dallas Morning News. “We’ve exchanged offers, and the goal is to get him signed.”

He followed it with another revelation the following day, suggesting that things may not be heading their way.

“We’ve been in talks with Aubrey for even before the season started,” Jones said. “It’s been a journey, but we hadn’t been able to get to a point where we can all agree, so hadn’t got it done, love to get it done.”

So, what exact amount is Brandon Aubrey demanding? 

Brandon Aubrey targets massive 8-figure annual deal

Brandon Aubrey is reportedly eyeing an annual salary of $10 million. His agent, Todd France, has previously negotiated massive contracts with the Cowboys. It includes Dak Prescott’s extension in September 2024, which set an NFL record at $60 million per year. The kicker is among those free agents whom Dallas wants to secure this offseason.

Interestingly, they hold an important leverage over Aubrey because of the restricted nature of his deal. They can assign either a first-round tender worth approximately $8.107 million or a second-round tender projected at $5.811 million to him. The move gives them flexibility in case they can’t finalize a deal.

Meanwhile, Aubrey landing his desired contract isn’t completely out of reach. If we go by the Cowboys’ history, many players have signed record-breaking contracts at their respective positions. Some notable names are Prescott, Zack Martin, and Tyler Smith. At the same time, the franchise’s biggest priority is to lock in star wide receiver George Pickens.

They want to reach an extension with him, and the franchise tag ensures he will stay. The same safety net exists with Brandon Aubrey because of the tender system. But by offering him such a whopping figure, the organization reiterated its belief in the player. Now, the price remains the only unresolved issue for both sides.