
USA Today via Reuters
Oct 23, 2022; Arlington, Texas, USA; Detroit Lions head coach Dan Campbell reacts during the fourth quarter against the Dallas Cowboys at AT&T Stadium. Mandatory Credit: Kevin Jairaj-USA TODAY Sports | Reuters

USA Today via Reuters
Oct 23, 2022; Arlington, Texas, USA; Detroit Lions head coach Dan Campbell reacts during the fourth quarter against the Dallas Cowboys at AT&T Stadium. Mandatory Credit: Kevin Jairaj-USA TODAY Sports | Reuters
Three yards. That’s how close Detroit Lions wide receiver Amon-Ra St. Brown stood to Dan Campbell when everything almost fell apart. The Lions’ head coach, rocking unfamiliar eyeglasses and gripping a play sheet for his first game calling plays in Week 10, started rattling off instructions to quarterback Jared Goff. The play clock hit 17 seconds. Campbell was still talking.
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Here’s the thing about NFL communication systems. At 15 seconds, the feed cuts off; radio silence. Campbell’s voice disappeared from Goff’s helmet mid-sentence, and only half the play call was transmitted. And Campbell lost it.
“I don’t think he got the last part of it. He didn’t get it out. So Dan was like, ‘f***’, because he felt like this is a play that could score,” St. Brown explained on his podcast. “Dan was upset because he felt like he didn’t get the play off, and Jared might not be able to finish the play call because Jared doesn’t wear wristband.”
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The play was a 1st-and-10 at the Washington Commanders’ 14-yard line in their Week 10 battle. Detroit was already leading 32-10 in the third quarter, and Campbell thought he’d botched a potential scoring play. The frustration was immediate. Visible. Many even thought it was a premature celebration, but it was actually pure panic.
“Dan (Campbell) was upset because he felt like he didn’t get the play off and Jared (Goff) might not be able to finish the play call.”@amonra_stbrown breaks down what really happened on the viral clip of Dan Campbell reacting before the Jameson Williams touchdown 🏈 pic.twitter.com/Xp4NEVfE1h
— St. Brown Podcast (@StBrownPodcast) November 12, 2025
Campbell had the exact play he wanted. And the 15-second communication rule sabotaged it. Or so he thought. Jared Goff understood the play call, and connected with wideout Jameson Williams on a shotgun short-right 14-yard pass, which brought a touchdown.
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Elite quarterbacks are just built differently, as Amon-Ra St. Brown explained. “All you guys sometimes tell him is the first half of the play, and he’ll be able to finish it.”
That’s exactly what Goff did. And the play Campbell thought was dead became one of the defining moments of Detroit’s 44-22 demolition of the Commanders.
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The Lions racked up 546 total yards and scored on eight consecutive drives. They simply looked reborn. And all of it stemmed from a game-changing decision Coach Campbell made leading up to the game.
Dan Campbell’s calculated risk
Now, offensive coordinator John Morton ran all the plays up until Week 10. But discord was building between the OC and the locker room, and even the coaches didn’t seem to be on the same page at times. The decision to strip play-calling from the first-year OC didn’t happen casually. Dan Campbell met with Morton after their devastating home loss to the Minnesota Vikings. The conversation was direct. Honest. Necessary.
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“Look, it was honest, it was he and I, and we were good,” Coach Campbell described the meeting. “And I told him, ‘Man, I need you … but I feel like this is something that I’m going to do.’”
The move carried weight. Morton arrived after Ben Johnson’s departure to Chicago, tasked with maintaining Detroit’s offensive identity. But the Lions had scored inconsistently, struggling to find rhythm despite ranking among the league leaders in points per game. Campbell saw the pattern. Made the call. And as Campbell said it, Morton was cool with it.
“He’s a grinder, he’s a worker, and he just tries to help and give you anything you can possibly need for the game,” Campbell said of Morton. “Look, if you’re him, of course it probably doesn’t feel too good, but he’s also a pro and he understands everything, so we move on.”
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And the collaboration worked. Detroit posted a season-high 226 rushing yards. Running back Jahmyr Gibbs bounced back from a career-low 28 scrimmage yards the previous week to score three touchdowns on 18 touches. The offense looked like itself again. Physical. Confident. Explosive.
Campbell’s fingerprints were everywhere on this Week 10 victory. Whether Morton reclaims play-calling duties at some point again remains uncertain. But for now, Campbell will likely continue calling the plays when Detroit visits the Philadelphia Eagles for Sunday Night Football in Week 11. Campbell knows how tough the Eagles’ secondary under DC Vic Fangio is. The expectation? An all-out battle between the defending champions and a Lions squad exploding with offensive resurgence. That’s prime-time at its very best.
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