This year’s Super Bowl surpassed the previous record set by last year’s game between the Chiefs and the Philadelphia Eagles. The game, shown on Fox on February 12, was a record-breaker. A whopping 115.1 million people watched it! That’s a big deal. The SB saw a 7% improvement from the previous year, solidifying its position as the most-watched telecast in history.

NFL’s grip on television remains unmatched, with its games claiming an impressive number of spots among the most-watched telecasts in Q1 recently.

The NFL is on top again

Commissioner of the NFL, Roger Goodell and his team secured a whopping 20 spots among the top 50 most-watched telecasts in Q1. The Sports Business Journal X account posted, “The #NFL’s dominance on TV is still unmatched. Among the top 50 most-watched telecasts in Q1, NFL games claim 20 spots, with scripted shows benefiting from their orbit.”The NFL has secured this position because of its immense popularity among a wide audience across multiple networks and digital platforms. A staggering 112 million viewers tuned in to the CBS broadcast alone, marking the largest audience ever for a single network.

The latest Super Bowl LVIII achieved a new milestone with an average of 123.4 million viewers, marking the highest viewership in TV history. Additionally, platforms such as Paramount+, Nickelodeon, Univision, CBS Sports, and NFL digital properties also played a role in the record-breaking viewership. Paramount+ experienced unparalleled viewership, establishing it as the most-streamed Super Bowl ever, although precise streaming statistics are not yet available. But what are the reasons behind this popularity?

Why the league is dominating on television?

The NFL has be­come a beloved part of the Ame­rican culture. From thrilling rivalries to captivating stories, football brings communities together and offers something for everyone. The­ NFL’s strategic scheduling during prime hours e­nsures maximum audience re­ach and engagement. The­ league’s dedication to innovation, like­ enhanced viewing e­xperiences and e­ngaging digital content, keeps fans inve­sted in the action both on and off the fie­ld. With its high-energy gameplay, the­ NFL provides a shared expe­rience that resonate­s across demographics, solidifying its television dominance­.

A recent study by Nielsen found something amazing: 93 out of the top 100 TV shows in 2023 were football games! That’s even more than in 2022 when 82 NFL games made it to the top 100. This shows just how much people enjoy watching football on TV. This year nearly half of all TV sets in America were tuned in to the Super Bowl. 

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