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Do you know a reluctant roaster in your life? It’s time for you to know one: the CEO of UFC, Dana White, who opened up on the Club Shay Shay podcast about his doubts before taking down Tom Brady.

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But in the end, his close relationship with the NFL GOAT worked, which somehow forced him to appear on the roast. Thank god their relationship paid off — and it did pay off well. After listening to the jokes, we could say it was writer White’s scripted wonder. 

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White makes a big decision after roasting Brady

Besides the world of sports, White has gained recognition for his standup comedy. But little did he know that this side of his character would land him in so much trouble. We don’t know why Brady counted on him to appear on his roast — whether it was White’s talent in mastering the art of comedy or whether Brady would feel comfortable if his close pal roasted him. What is known, however, is that when Brady first approached the UFC president to roast him, he got cold feet. On the podcast, White confessed: “When he first asked me I hung up the phone and called. I said, ‘They must have paid you an ungodly amount of money to do this right?’ He said, “They really didn’t. I’m just a fan of roasts and I want to do it.” 

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But this should not be the case since White has put himself in multiple uncomfortable situations in honor of his show Lookin’ for a Fight. He has also grilled the audience during standup comedy gigs. But roasting Brady came up with a new level of difficulty for him, “It is the hardest, it’s the most brutal worst thing that I’ve ever done in my life.” So much so that he made a promise, “I said I’d never do it again. I will really never do it again after this roast but I did I did it for Tom.” Having doubts, he reached out to comedy legends for the script.   

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White collaborated with legends ahead of the Brady roast

Even though Brady found trust in White for the roast, the UFC CEO executed each move as if walking on eggshells. To ensure perfection, he reached out to several of his acquaintances before the event and even contacted friends who had mastered the art of comedy. Not many know that comedian Bill Burr came to White’s help and prepared the initial script for him.  

It might be the comedian’s idea that has inspired White to use the ‘woke’ ideology to begin the roast. The Burr touch could be felt in the UFC President’s jab when he injected Brady’s accolades in the joke, “Tom, you played for the Patriots for so long that I was actually starting to feel like you were from Boston. Then I saw you run and I was like, ‘No, he’s definitely from San Francisco.'” 

The 54-year-old White has made countless comments in the past and is a forceful advocate for free speech. However, when Brady’s name got involved, he became super-conscious. But did the fear come from messing up his bond with Brady? Or was it because he feared losing out on his fans, who would get their feather ruffled at the GOAT jokes? Let your opinion pour in!

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Written by

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Soheli Tarafdar

4,135 Articles

Soheli Tarafdar is the Lead College Football Writer at EssentiallySports, anchoring the ES Marquee Saturdays Live NewsCenter. In this role, she leads real-time coverage on game days, delivering breaking news and insights as the action unfolds. Some of her most popular work has come from digging into locker room chatter and social media clues that reveal the stories behind the scoreboards. She joined EssentiallySports with a strong grasp of college football circuits and a genuine love for the game. What began as a fan’s voice has grown into a career shaped by sharp reporting and impactful storytelling. Soheli also continues to refine her voice as part of the EssentiallySports Journalistic Excellence Program, helping drive a fan-first approach to football coverage.

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Shubhankar Adhikari

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