Jon Jones has proven to be one of the elite fighters of all time. The current heavyweight king cemented his legacy in another division of the UFC and made his claim as the greatest ever. Furthermore, the UFC president is a great admirer of ‘Bones’ as he returns to the scene at the top of the UFC.

However, Dana White may have contrasting opinions regarding the commercial success of Jon Jones. The UFC President has spoken about the controversial GOAT not reaching up to his true potential in his commercial value post UFC 285.

Dana White thinks Jon Jones is the ‘Best Ever’

The UFC president spoke highly of the recently crowned UFC champion. White was of the opinion that Jones should be regarded as the best ever to do it in the sport. This isn’t the first time that the UFC Boss has had this opinion.

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White said after UFC 285, “Through all the things that me and Jones have been through, you know, in both of our careers here, I’ve never denied that this guy’s the best ever.” Furthermore, the UFC President spoke highly of the commercial value that Jon Jones brings to the table.

He continued, “The question is how big would he be right now?… He’s got the biggest heavyweight fight of all time. One of the top grossing. Eric was telling me tonight is going to be one of the biggest social media events we’ve ever done…”

Moreover, the UFC president added, “The question is this guy should have, he should be on Nike commercials… those are the things when you talk about how big and how great Jon Jones could have been had he not had the personal problems. Those are the question we’ll never know. “

Read More: Despite Israel Adesanya’s Mockery of Jon Jones’ “Scandal” Over Nike Deal, “Bones” Confesses: “I Can’t Deny Israel Adesanya… He’s a Statement Maker”

White revealed that Jones’ personal problem was a stumbling block in his rise to commercial greatness.

Dana White also made a bold claim about his financial standings compared to his fighters

Before the main event of UFC 285, White revealed that he would not be able to do what other fighters are able to do financially. To clarify his statement, he gave the example of Jon Jones being out of the sport for three years and not taking a huge financial loss.

However, the claim is far-fetched, as White’s valuation is far more than almost all of the UFC fighters.

What do you think about the comments about Jon Jones from White? Let us know in the comments.

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