
USA Today via Reuters
Dec 4, 2022; Brooklyn, New York, USA; Former tennis champion Roger Federer watches the warmups prior to the game between the Boston Celtics and the Brooklyn Nets at Barclays Center. Mandatory Credit: Wendell Cruz-USA TODAY Sports

USA Today via Reuters
Dec 4, 2022; Brooklyn, New York, USA; Former tennis champion Roger Federer watches the warmups prior to the game between the Boston Celtics and the Brooklyn Nets at Barclays Center. Mandatory Credit: Wendell Cruz-USA TODAY Sports
In a delightful turn of events, tennis legend Roger Federer recently visited Scarr’s Pizza, one of New York’s most famous pizza joints. As a global ambassador for UNIQLO, Federer participated in an intriguing ad campaign that showcases his passion for pizza and love for the culinary delights at the Big Apple
Federer took viewers on a thrilling journey through the streets of New York City in a four-part series titled ’24 Hours with Roger Federer in NYC’. In one of the videos aptly named ‘Rolling in the Dough’, Federer soaked up the local culture, explored the arts, played chess with a young chess enthusiast, and indulged in the city’s renowned pizza.
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A slice of fun in NYC with Roger Federer
When Federer visited Scarr’s, he immediately ordered a regular New York pizza, but with a playful twist: he asked for Swiss cheese on top, a playful nod to his Swiss heritage. Interactions between Federer and the owner were friendly and brought a smile to everyone’s face. The owner laughed and jokingly said, “No Swiss!” This lighthearted moment showed Federer’s humble nature and ability to connect with people over something as simple as a slice of pizza.
In the UNIQLO ad, Federer took his passion for pizza to the next level by attempting to create a New York-style pizza with the help of the Scarr’s owner. He folded the dough with gusto, spread the sauce, and expertly added the toppings.
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Federer’s pizza traditions: A ball boy’s Appreciation
Federer’s love for pizza is widely known and extends far beyond his recent ad campaign. He has a special tradition of throwing an annual pizza party for the ball boys and girls after the Swiss Indoors Basel tournament. This party is a heartfelt way for him to express gratitude for their hard work and dedication throughout the tournament. Having been a ballboy himself in the past, Federer understands the importance of creating a supportive and inclusive atmosphere at the event.
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Continuing with the ’24 Hours with Roger Federer in NYC’ series, fans and viewers were treated to an exciting tour of the streets of New York. Federer’s pizza adventure at Scarr’s Pizza added a fun twist to the exploration of the city’s culture and traditions.
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