The newly coined term NFT essentially means non-fungible tokens or, in simpler words, no replaceable tokens. Much like any normal art piece that is bought and stored in the real world, NFTs are supposed to be their digital counterpart.

However, the nature of the business and general greed to accumulate more wealth has brought out an ugly side. Popular game developer Ubisoft has found itself caught in the middle of a backlash, as members of the community continue to express their opinions. Just recently, a YouTuber presented his views on Ubisoft and NFTs.

Video Source: Upper Echelon Gamers

However, this hasn’t deterred the firm from doubling down on its original idea to invest in NFT projects like Quartz and Digits. Ubisoft isn’t the only company making this transition, as other firms like Sega, and more games based on Cryptocurrencies are being worked on.

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Ubisoft blames fans for not understanding NFT

In a recent interview with Finder, Ubisoft’s executive addressed the overwhelmingly negative response from the community. The company’s VP Nicolas Pouard answered all the questions and pointed out a few key issues. He claimed that the firm expected to receive such a reaction from the fans and also stated that the community doesn’t understand the concept.

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The idea of adding these items that require countless hours of grind to unlock and purchase for an exorbitant price is not a welcome addition.

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He said, “Well, it was a reaction we were expecting. We know it’s not an easy concept to grasp. But Quartz is really just a first step that should lead to something bigger. Something that will be more easily understood by our players. That’s the way we think about it and why we will keep experimenting. We will keep releasing features and services around this first initiative. And our belief is that, piece by piece, the puzzle will be revealed and understood by our players. We hope they will better understand the value we offer them.”

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The studio believes that establishing a secondary market for NFTs to resale hard-earned items will help them to earn more rewards. However, markets like Steam already offer the same value without ever making use of NFTs. Fans can trade, sell and purchase skins from the market based on the current value, which definitely makes this push from the French studio quite weird.