The 2022 season of Formula 1 is on course to start in Bahrain. The FIA has changed the regulations with an aim of bringing the grid closer again. Anticipating the 2022 grid to have a much more level playing field, fans are more excited than ever for the new season. However, it’s not just fans who are intrigued by the thrilling sport, as companies like Audi and Porsche are also preparing to enter Formula 1.

The unexpected COVID-19 pandemic meant that all the industries suffered some great losses, including Formula 1. However, things are now right back on track again as rights holder Liberty Media reported a revenue of $2.136 billion in the last year. With the increase in revenue, F1 has attracted considerable interest from companies all over the world.

Who are the Companies Interested?

The Andretti family is one of the major entities that have made their interest known to enter the F1 World. However, their attempts are futile so far with the FIA not accepting their offers.

Amid all this, Toto Wolff has voiced his opinion against the entry of other teams into the sport. But, the likes of McLaren, Red Bull, and Alpine have supported the decision for an 11th team. They believe it will increase the competition.

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Audi and Porsche are also said to have an interest in being a part of Formula 1, at least by 2026. However, Audi is planning on only building electric cars from the year 2026. With all these talks, there are many questions raised regarding whether it would be sustainable for Formula One or not.

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Many believe that the Volkswagen Group has missed an opportunity to join F1 in 2020. The finances of the teams, especially McLaren and Williams, were on the downside, and the VW failed to capitalize on the situation.

What Lies Ahead for the New Companies?

The Williams Group’s long history in Formula One ended in 2020. US investment firm Dorilton Capital brought them in the same year. There lies an opportunity for the like of Volkswagen Group or even Porsche or Audi to seal their deal into Formula One.

After Honda’s exit from Formula 1, Red Bull is now working on a project to build their own power units. However, it remains to be seen how long the Bulls can continue this, as the costs will shoot up.

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As a result, the team from Milton Keynes is in talks with Porsche for the supply of engines. It presents an interesting opportunity for both parties. Moreover, Red Bull has already recruited over 200 personnel for the Red Bull Powertrains. Hence, they will be self-sufficient, at least for the foreseeable future.

Formula 1 managing director, Ross Brawn, stated that Formula One’s sustainability is attracting interest from companies all over the world. With talks of new manufacturers, and potentially new teams increasing, will it make Formula One more competitive? Leave your thoughts in the comments.