In NASCAR, every win is certainly a big deal. But that is not just the case for the driver or the team. This also applies to the sponsors who pay millions and millions of dollars to be on the car and get the right amount of eyeballs for their brand. So if we think about it, there is arguably no better place for a company to brand itself than on a car in victory lane. In light of this, a thrilling victory for Kyle Busch at Talladega Super Speedway would have gotten the right attention to his sponsors. But sadly, things backfired for one of them.

Following his epic win at the iconic track, Busch’s new sponsor has had an epic fail, owing to his success!

Despite Kyle Busch’s epic finish, things weren’t great for his new sponsor!

This week’s NASCAR Cup Series race marked the beginning of a new era for ‘rowdy’, his team RCR as well as their new sponsor Mclaren Custom Grills. The Canadian bbq grill manufacturer has tied up for a multi-race deal hoping for worldwide exposure given Busch’s popularity and larger-than-life persona.

Fortunately for his team and his new sponsor, the #8 Chevy raced its way across the finish line, emerging victorious while managing to avoid all the chaos ensuing on the track. With the race car returning to the victory lane with a brand new decal of its new partner, Mclaren Custom Grills certainly got the attention it needed!

Unfortunately, Busch’s big win did not translate to big business for the company, as an overwhelming number of Kyle Busch fans stormed its website, causing the website to crash! Popular NASCAR enthusiast and racing fanatic Daniel Baldwin shared the update on his Twitter handle tagging both the driver and his sponsor.

Soon after they took care of the problem, the company’s website was back in business. With the RCR driver’s promotion and his thrilling victory, Mclaren Custom Grills certainly got more than what they wished for, which they soon found out after the race.

With the ‘bad boy’ returning to form, his fans are excited like never before, taking it to social media. Kyle Busch fans are having a great time while many are still looking to get their hands on the custom Busch bbq grills!

READ MORE: “We’ve Got Some Really Good Ones” – Kyle Busch Changes his Fate in NASCAR with RCR After Struggling to Find Sponsors at Joe Gibbs Racing

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Fans react to the bizarre incident, tagging the driver and his sponsor!

Oh boy, the race was exciting and action-packed! It had almost all the spices needed to dish out a classic super-speedway race. And naturally, with the organization’s popular driver clinching the W, Kyle Busch fans were ecstatic. With the driver promoting the custom grills, and sharing his excitement on Twitter, fans quickly joined the frenzy.

Tagging the driver, fans celebrated their favorite driver’s victory, mentioning the downed website,

“Website got a bit ROWDY” 

“I hope RCR shows this to every sponsor they approach going forward”

While another complimented Busch’s new sponsor, “Word has it they are the Bomb”

After this, one can certainly think about the rowdy’s massive popularity, growing day after day. And after his epic victory at the track, it is certain to grow beyond what is expected.

WATCH THIS STORY: Denny Hamlin’s “detriment” repeated as Kyle Busch criticizes handling of “pain in the d**k” driver controversy as he walks free.