The success story of Kobe Bryant in the 2000s gave instilled hope in millions around the globe. His work ethic and acumen in the things he did during his lifetime were exemplary. The $165 worth NBA superstar James Harden has planned to take inspiration from that as he aims to rival Michael Jordan and LeBron James.

The Philadelphia 76ers guard strategies to build a billion-dollar business empire on his own. To do so, he has taken a page out of the Los Angeles Lakers legend to challenge two greats of basketball.

The everlasting inspirational legacy of Kobe Bryant

The five-time champion started laying the groundwork for his post-NBA life long before he left the court. In 2013, he co-founded the Bryant Stibel venture capital firm. It currently stands at a valuation of reportedly $2 billion in assets., after their multiple successful exits in the past few years.

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Harden desired to follow the same path as revealed in a recent interview with Boardroom. “I learned from Kobe,” while discussing the business idea for his startup J-Harden Wines. The 34-year-old added, “His transition was, you know what I mean, like easy,” to address Kobe’s swiftness in action. “Once he said he was done with basketball, he was done with basketball,” he highlighted to talk about the former Laker’s focus and dedication.

As the 10-time All-Star looked to apply a pinch of that sauce to his own life, he candidly expressed his ambitions. He said, “If we do it right, this business could be a couple of billion dollars business”. He later pointed out, “Eventually we want to get to a tequila,” to gather a larger market cap.

This was where it got interesting, as two legends of the game of basketball had plans for the same. Michael Jordan co-founded a tequila brand named Cincoro, a few years back to capture the space. LBJ intended the same with his cooperation with Lobos. So, Harden will need to go toe-to-toe to develop his brand.

Can Harden beat Michael Jordan and LeBron James?

Lobos and Cincoro are amongst the leading organizations in the space. So, he would need to create a bigger market appeal for his own to gain a tiny percentage of the market share. Harden was clear about his aim of dominating the wine market after retiring time and again in the interview.

It is evident that the thought of hanging up his boots is at the back of his mind. The 2018 MVP’s NBA future hangs in the air at the moment after a series of controversies. The entire saga may well cut his career short.

Harden comes from a long line of NBA stars who took inspiration from the Black Mamba both on and off the court. As he plans his next decade off the court, only time can tell whether he can also become an MVP there.

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