Loving wife. Mother of three. Podcast host. Savannah James has successfully juggled multiple roles in her life for several years. Now, it’s time to add another one – Beauty entrepreneur. Yes, the 38-year-old has made an entry into the beauty industry with the launch of her new skincare line ‘Reframe Beauty.’ It took her two years of deep dive and hard work to finally bring her passion project to life. However, the idea of it began brewing in Savannah’s mind with one innocent message from her daughter, Zhuri.

During an interview with The Cut, Savannah revealed when she realized she wanted to launch a skincare line, “I’ve always been interested in all things beauty. I watched my mom do her routine. Then I incorporated my own routine as a young lady. And then starting my family early I kind of put myself on the back burner to support my kids, support my husband.” Yes, Savannah had a passion for beauty since she was a kid, but after becoming a mother at the age of 18, family became her top priority. As a result, her personal goals took a backseat.

But things changed when she had a private conversation with Zhuri, “Beauty has always been a staple in my day to day. So, when I was asked, rather told by my daughter that she wanted to be just like me, I panicked and kind of started to reevaluate where my passions were and where I wanted to make a mark. And I always come back to the beauty space, the health and wellness space. It’s just like my jam.” Yes, the urge to become the perfect role model for her daughter motivated Savannah to take the leap.

Now that she has kick-started her latest business, Savannah has no plans of slowing down, “So, I’ve been in development of this particular product like starting at the foundation is really important. So, for me skin is a foundation, obviously wanna explore more into color cosmetics and things like that. But we’re starting here, gonna perfect this. And then move up from here.” Sure enough, she has complete support of her family on this new journey.

LeBron James hypes up Savannah’s new business as she teams up with Howard University

Well, it’s clear that this project is very close to Savannah’s heart. So, she wants it to be top notch, “This is my baby. I didn’t want it to be lackluster. I wanted it to be a real product with real research and real results.” To ensure the products’ quality and safety, Savannah partnered with Howard University College of Medicine for a year long clinical study before bringing her skincare line to the shelves.

“Howard was one of the first calls that we made when we started to build Reframe. We wanted our claims to be backed by real data, and vetted by a top-tier academic institution. The doctors and scientists at Howard have been instrumental in ensuring Reframe is built for everyone.” She remarked. Right now, Reframe Beauty has launched three foundational products: Pigment Processor Daily Brightening Serum, Compression Complex Facial Sculpting Cream, and Circadian Cream Overnight Collagen Seal.

While Savannah is hyped about the new launch, so is LeBron James. Showing support for his wife’s new venture, the Lakers superstar shared the details of the launch on his Instagram story. For decades, Savannah has supported LeBron in every way possible and now The Kid from Akron is just reciprocating the gesture by hyping up her new endeavor. Hopefully, Reframe Beauty will grow into something even bigger going forward, like Savannah envisions.