There’s a lot to talk about State Farm when it comes to insurance. But when it comes to football, one thing stands out: they’re not the NFL’s official insurer. Then don’t cover the players, the teams, or even the Super Bowl itself. No big contracts tying them to the league. But where they really shine is in slipping into the culture of football without ever needing the paperwork. A clever ad, a witty punchline, a well-timed cameo—that’s their playbook.

They wait for those little cultural windows and then slide right in, making it feel like they’ve been part of the game all along. And guess who just showed up in their latest spotlight just before the 2025 season kicks off? Patrick Mahomes. And the cameo? It’s from singer Meghan Trainor. The commercial also features the Chiefs‘ athletic trainer, Julie Frymyer, as she is spotted taping a person’s ankle at the start of the ad.

But when Mahomes shows up, he realizes he’s teamed up with Trainor—who, in classic fashion, tries strapping a knee brace onto the quarterback’s arm. “Nope, it’s not for that,” Mahomes said. “Who are you?” Meghan asked. “Patrick,” he responded. “I play football.” And the back and forth continues. “This is Patrick, everyone,” Trainor roars into the mic. “Give it up for Patrick. He does sports.”

It’s the script we’ve seen before. State Farm has mastered using the sports marketing calendar with athlete connections and some insane cameos. Less than half a year ago, they ran the Bateman vs. Superman spot during NCAA March Madness. And now that the NFL season is almost here, they’re back with another commercial, featuring the Chiefs’ quarterback.

The latest commercial is set to run across linear, digital, social, online video, and streaming. Besides, it’ll also feature a collaboration with Prime Video’s Thursday Night Football. Patrick Mahomes’ newest State Farm spot makes it one of the two fresh commercials just a couple of weeks before the regular season kicks off.

Another spot features the Lions‘ defensive end and defensive captain Aidan Hutchinson, who returns for his second season with the $134.8B value company. And ever since the word broke about Mahomes’ latest off-field move, you can bet it has already become one of the favorite commercials for the Chiefs Kingdom.

Patrick Mahomes’ State Farm spot is the latest talk of the town

You’ll always find the Chiefs’ athletic trainers working behind the scenes, whether it’s the preseason, regular season, or even the Super Bowl. But Julie Frymyer has been celebrated by the Chiefs Kingdom ever since Patrick Mahomes sustained a high-ankle sprain during the divisional round of the 2023 season. But the quarterback played through the pain and led the Chiefs to a Super Bowl win. “Julie WAS the reason I was the guy I was on the field today,” Mahomes credited Frymyer.

So, when the latest State Farm spot dropped, the fans didn’t just celebrate the Chiefs’ quarterback. In fact, they’re all in for Frymyer as well, as the commercial instantly became a fan favorite. One fan summed it up perfectly: “I think this is my favorite State Farm commercial!!” You can’t blame them. Between the cameos, the humor, and Mahomes just being Mahomes, the spot hits all the right notes. State Farm knows how to grab attention, and this one landed in the sweet spot with fans.

Then you’ve got the hype that only Chiefs Kingdom can deliver. “When you see Mahomes in a State Farm commercial…. CHIEFS Football is back babeeee! 🔥💪🏿.” That reaction isn’t just about the ad—it’s about timing. The spot dropped right as football season energy hit, and for fans, Mahomes just kicked off vibes. Another chimed in and couldn’t stop laughing: “Lmao!!! Omg I love this!! This is the best!! 😂😂🫶🏈❣️.” It’s goofy, it’s lighthearted, and it’s exactly what you’d expect when Mahomes and Meghan Trainor start trading lines.

But it wasn’t about Mahomes this time. “So glad to see Julie getting recognized ‼️‼️‼️‼️.” The supporters haven’t forgotten how Frymyer kept Mahomes on the field during that high-ankle sprain run in 2023, and neither did Mahomes. One person summed it up: “Love how Patrick actually had his real trainer in the commercial. He’s always looking out for his people.”

Turns out, Patrick Mahomes’ factor is in the mix as well. Beyond the highlight reels and MVP talk, it’s his decision to bring Frymyer into the commercial that grabbed everyone’s attention. Long story short: it wasn’t just another brand deal. It was Mahomes shining a light on his inner circle.