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Throughout her bitter-sweet journey on the court, Maria Sharapova managed to remain a dominant force on the WTA Tour. Being one of the biggest names in the tennis realm, the Russian tennis legend bagged several endorsement deals with some renowned sports and fitness brands. However, one such collaboration has landed her in trouble as the company recently saw a huge decline in the industry.

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It’s the home gym equipment start-up brand, Tonal that suffered a huge blow, affecting a number of associated athletes including Sharapova and her rival, Serena Williams. However, despite all the controversies surrounding it, the 5 singles Grand Slam champion continues to support its product as suggested by her recent social media posts.

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Maria Sharapova shows her support to a start-up company

Over the past few decades or so, the former tennis ace has bagged a slew of endorsement deals given her list of remarkable achievements on the court. Notably, Maria Sharapova is proud to part to be a part of the home gym equipment brand, Tonal, as its ambassador.

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Due to alleged patent infringement, the startup company has lately been the target of legal action from Peloton, their competitor. Tonal is accused by its rival of stealing its concepts and technology to launch its line of fitness and gym equipment. As a result, Peloton is now calling for an immediate halt to the startup brand’s sales across the United States.

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They have additionally filed claims against Tonal to obtain recompense. However, despite all the legal drama surrounding the gym equipment company, Maria Sharapova continues to showcase her support for the brand. The Russian tennis beauty, who is quite active on her social media, recently shared an image of her home fitness equipment from Tonal. While sharing a photo of that equipment on her Instagram story, Sharapova added a caption, “No days off @tonal”

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Other renowned athletes might also be affected by controversies

Apart from Sharapova, there is another tennis legend who is associated with the fitness company as its athlete partner. It is none other than the Queen of the Court, Serena Williams, who might also be affected by the legal drama surrounding Tonal.

Even the NBA legend, LeBron James is proud to be part of the gym and fitness equipment company as its brand ambassador. Other notable athletes like Tony Gonzalez and Mike Tyson are also associated with the startup brand.

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WATCH THIS STORY: Serena Williams pays tribute to Roger Federer.

What do you think of the controversies surrounding the renowned brand endorsed by Sharapova and Williams? Let us know in the comments section.

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Anurag Gusain

1,633 Articles

Anurag Gusain is a Tennis Writer at EssentiallySports, who blends his innate talent for journalism with a solid foundation in English, earned during his undergraduate years. With more than two years of content creation under his belt, Anurag seamlessly translates his passion for tennis into captivating articles. At ES, he is the go-to voice for all things Serena Williams, skillfully covering both her on-court legacy and off-court endeavors. Beyond the tennis court, Anurag finds solace in gaming, where his strategic mind flourishes.

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Jayant Chhabra

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