Serena Williams had one skill that she perfected over a lifetime – playing tennis. She used the skill to stretch her potential to the maximum and became invincible over the years of her career. In 2014, the American learned that less than 2% of venture capital money reached women. So, then Serena became a revolutionary in business, too. She started ‘Serena Ventures’ to uplift women, and her capital firm invested in 54% of women founders. Serena’s firm aims to dedicate at least 25% of managerial positions to women. The 42-year-old aims at writing big checks to women, especially to ‘someone who looks like her.’ The former World No.1 has invested in 64 companies as of March, including Selena Gomez’s ‘Wonderminds,’ a mental health startup. But now, there’s uncharted territory involved.

The venture capital firm does not limit itself to a particular category. The recent acquisition of a $5.8 billion financial transactions worth firm by the Serena Ventures-backed company is proof that the American legend’s ever-evolving vision is only a few inches away.

Serena Ventures backed women empowering organization acquires BFF

In October 2022, a media and entertainment brand emerged from an NFT after raising seed funding of $4.4 million. The seed funding round witnessed investments from leading tech giants and Serena Ventures. The innovative brand, ‘Boss Beauties (BB)’ became a leading pathmaker to include women in the Web3 space, which embeds decentralized blockchains. They provide data access and ownership to the user, assuring utmost security.

Fast forward to one year, and Boss Beauties, backed by Serena, has acquired ‘Best Friend Finance (BFF).’ According to Forbes, founder and CEO of BB, Lisa Mayer, shared, “We are excited to begin this chapter together as we set out to make an even larger impact in media, entertainment, web3, and emerging tech.” The market for Web3 is increasing at a massive rate and is expected to hit $53 billion by 2030.

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According to the National Research Group, 54% of Americans have never heard the ‘Web3.’ While 83% of the US consumers trusted Web3 to improve their digital well-being, women only made up half the population among the awareness group. So, the Serena Ventures-backed ‘boss’ brand strives to empower women financially.

In a technology world dominated by men, BB and Serena Ventures aim to make women steer the wheel of Web3. BB is determined to use its resources to provide literary resources to ensure that women rise to compete equally in the male-dominated domain. But how did BB find the gap to make its massive move and acquisition?

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Serena Williams’ business decisions are tailor-made to educate global citizens

Being a person of color, Serena knows how it feels to be discriminated and left out. She also knows how to break the glass ceiling. The 23-time Grand Slam champion smashed tennis records and created new business standards with her every move. By investing in BB, the CEO of Serena Ventures has become a pioneer in keeping the Gen-Z women a cut above the rest.

In June 2023, Boss Beauties unveiled a research report that surveyed 4,000 individuals, including GenZ women and their parents. The report revealed that 57% of GenZ showed interest in learning Web3 through credible educational resources. Ten factors were provided to know the reason behind using Web3, and GenZ listed Financial purposes as the primary reason. So, BB acquired BFF, which was created to promote financial fairness so that citizens can experience the highest form of human dignity.

Technology is running the world, and it is time that the term ‘literacy’ also includes technical and financial knowledge. Using Web3 facilitates GenZ to acquire knowledge from a young age and be self-dependent. The American G.O.A.T. became the change she envisioned, and her legacy is not just limited to tennis. Serena continues to transform lives, make people heard, and be included in one of the world’s fastest-growing economies.

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