WWE has been on a roll of late both inside and outside the ring. They are offering compelling storylines with their top stars for the fans and making huge profits as a business on top of that. The recent Royal Rumble Premium Live Event drew an all-time high gate record of more than $7.7 million surpassing for the event surpassing the numbers of the 2017 Rumble by 50%. Moreover, WWE announced its financial earnings for 2022 and reported record-high profits of $1.3 billion.

So what do you do after recording the most profit in the company’s history? You look to make even more money. That is what WWE CEO Nick Khan is going after next and he has an interesting idea for it.

Nick Khan’s idea to make WWE even more profitable

Last year witnessed a lot of upheaval in WWE backstage. The retirement of Vince McMahon, only to return earlier this year, the Co-CEO role of Nick Khan and Stephanie McMahon and Triple H taking over as Head of Creative. But amidst all this, the wrestling company managed to have its more successful financial year and looks ahead to maximize those gains.

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The company CEO Nick Khan revealed they are looking closely into making money off more assets of their show that haven’t been used as a cash-making avenue. This includes monetizing ring assets like the ring apron, mat, ramp, turnbuckles, and other such things. During the WWE’s 4th Quarter earnings call, Khan said, “Yes, to your question about monetizing the ring assets. It’s something we’re taking a deep dive into now and that we want to do.”

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As the news broke about WWE wanting to monetize its ring assets, people online began sharing their views. Many, including UFC fighter Terrance McKinney, dropped in their thoughts on WWE, possibly changing its presentation. It is to be noted this is something that the UFC already utilizes for their events.

Here are the top reactions to this news.

Some fans strongly opposed the idea.

WWE as a business is doing good for itself and looking at other avenues to make even more money may not be a bad idea. They already took a step in this direction with the Mountain Dew Pitch Black match at the Royal Rumble involving Bray Wyatt and LA Knight. And they could have another brand-sponsored match at WrestleMania.

But perhaps it will take some time for the fans to be convinced by these changes the company is making. Do you want to see WWE monetize its ringside assets like UFC? Let us know in the comments.

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