Canelo Alvarez is one of the biggest stars in boxing. The P4P superstar has conquered several weight classes and has beaten several champions throughout his career. As he prepares for another test against Billy Joe Saunders, we look at who is promoting him for the bout.

Given his success in the sport, Alvarez is one of the most marketable boxers. The proof of this was in his incredibly lucrative contract with Golden Boy and DAZN. However, after a legal dispute with Oscar De La Hoya, Alvarez became a free agent.

The 55-1-2 boxer signed a two-fight deal with Matchroom’s Eddie Hearn at the back end of 2020 after his release from Golden Boy. It appeared that the primary reason for this was to make the unification bout with Billy Joe Saunders possible.

Eddie Hearn also represents Saunders, and thus, it was easier to make the fight. As of now, Alvarez is on his second fight of a two-fight deal with Matchroom. Therefore, Eddie Hearn and Matchroom Boxing have promoted the highly anticipated bout with Billy Joe Saunders.

Canelo Alvarez: The promoter

Despite signing with Hearn, Alvarez has no intention of a long-term union with the Englishman. He has previously stated his delight at working as a free agent, as it would also help him make all the big fights possible.

Canelo Alvarez: Height, Weight, Record, and Every Stat You Need to Know

Trending

Gervonta Davis Exposes the Real Reason Floyd Mayweather Can’t Leave Dubai in a Social Media Post

April 27, 2024 01:48 PM EDT

Devin Haney Might Never Have to Fight Again as Payout for Ryan Garcia Bout Crosses $35 Million

April 26, 2024 07:53 AM EDT

Fans Have a Field Day as 50 Cent Makes Floyd Mayweather’s Day Go From Bad to Worse Amid Ongoing Feud With Gervonta Davis

April 28, 2024 04:37 AM EDT

Gervonta Davis Exposes the Truth About Floyd Mayweather’s Gift: “He Didn’t Buy Me a House”

April 26, 2024 08:52 PM EDT

Ryan Garcia’s Payout for Devin Haney Fight to Exceed ‘$50 Million’ After $2 Million Bet Pays Off Big

April 22, 2024 08:51 PM EDT

Get instantly notified of the hottest Boxing stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

Furthermore, Alvarez himself became a promoter towards the end of 2020 for his bout against Callum Smith. Hence, it is likely that the Mexican will follow in the footsteps of Oscar De La Hoya and Floyd Mayweather. The Mexican pugilist has gotten his promotional license and can conduct business in Las Vegas.

Therefore, the relationship with Hearn will be short-lived. However, if he can become the undisputed super-middleweight champion by the end of the year, it will be a successful union for all involved.

Everlast, DAZN, Louis Vuitton – A Look at the Exuberant Sponsors of Canelo Alvarez

Only time will tell how much success Alvarez will get in his new role. However, if he puts in the same dedication that he does in his boxing, there is no doubt he can become one of the sport’s leading promoters.

Do you think Canelo Alvarez will succeed in the promotional business?