In a big-money sport like Formula 1, everybody needs to acquire massive amounts of funds just to keep a team afloat, even the likes of Ferrari. The Italian team is one of the biggest names and not just in the sport, which makes luring sponsors easy. Their partnership with the Italian beer brand Peroni Nastro Azzurro 0.0% is a good example of that. The Maranell0-based outfit managed to poach them from Aston Martin. Now, to keep the sponsors happy, Charles Leclerc and Carlos Sainz were tasked to star in a Mission Impossible-style advert for the beer brand, and it’s a masterstroke.

The Italian team announced their partnership with the Italian beer brand on the 30th of January in a multi-year contract. The two Italian brands have joined hands and promised to serve, as seen in the official Ferrari announcement, “Prancing Horse fans around the world, with a series of initiatives aimed at boosting their experience as Ferrari supporters.”

In response to that, the Italian team and the company launched the latest advert starring the two Ferrari drivers. The advert also features boss Frederic Vasseur giving instructions to his drivers for breaking into the Peroni factory. The idea behind the advert is similar to the idea mentioned in the official announcement for special edition bottles.

The bottles will feature an ode to all Scuderia fans across the globe with the label reading “Tifosi” instead of Peroni. The Mission Impossible style advert highlights exactly that and was not only fun to watch but relatable as well for all F1 fans. The advert featuring the Ferrari men was riddled with F1-style phrases like, “Lights out and we are go, go, go”, “Go to plan B”, “Box, box, box” and Sainz’s “smooth operation” featuring in the script.

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The hilarious yet fun ad will surely spread like wildfire across all F1 fanbases and Italian fans. Bad season or not, no one can diminish Ferrari’s marketability in this game of sponsorship.

However, Red Bull showcases how success will propel you to the top in the sponsorship game.

Red Bull TP is ready to change the sponsorship game and beat the likes of Ferrari

Ferrari is the oldest team on the grid and has been part of the sport from the start. The Ferrari name itself brings fans and funds not just to the team, but to the sport as well. However, the current dominance of Red Bull is showcasing even this scenario can change, especially on the marketability and sponsorship front.

Red Bull boss Christian Horner has a dream of running his team solely on sponsorship funds. The team is currently owned by Red Bull, the energy drinks company, but since 2021, the team has seen a massive growth in popularity on US soil. The Austrian team has capitalized on this rise in popularity and has signed 40 licensing partners from 15 in the last couple of years.

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This is all thanks to their performances and incredible output on the track. With the amount of sponsorship money coming in, Horner believes the team will become self-sufficient in a few years if they haven’t already after the brilliant 2023 season.

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The British boss has high ambitions for his team. Although perhaps the cost cap will make this an achievable target. However, no team is lagging in this race for money, with Ferrari making their latest mark.