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“Zero Sponsorship”- Denny Hamlin Lifts the Curtain on Kyle Busch’s JGR Fallout

Published 08/20/2023, 7:00 AM EDT

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In the heart-pounding world of NASCAR, with the Cup playoffs just around the bend, uncertainty has sparked tire-screeching speculation. The adrenaline-fueled world of racing has come to a collective standstill, waiting to see whether Denny Hamlin will be signing on for another lap with Joe Gibbs Racing or accelerating into uncharted territory like Kyle Busch.

In a candid revelation, Hamlin, the powerhouse driver, shed light on the intricacies behind his extended Michael Jordan team’s deal with Toyota. He uncovered the underlying reasons for the delay in sealing his fate with JGR. Speaking exclusively with a NASCAR insider, Hamlin provided insights into the dynamic that prompted his cautious approach.

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Hamlin, a stalwart of the sport since his explosive Cup debut in 2005, has been a mainstay with JGR, notching an impressive 50 victories and 40 pole positions. But Hamlin has yet to put pen to paper for an extension as the finish line approaches for his current contract. Fans and analysts alike are perched on the edge of their seats, eager to know if Hamlin will continue reviving his engine under the JGR banner.

During his interview with Bob Pockrass of FOX Sports, the #11 Toyota Camry driver stated, “I’m happy at Joe Gibbs Racing, and Joe is happy with me. I think that certainly the Kyle situation last year; you know, Kyle’s ask was what he asked and that he needed. Joe Gibbs needs sufficient funding on the car to do it from day one. You know, to give you inside baseball. Joe said yeah, I could have zero sponsorship on your car. It doesn’t matter this. We want you, and this is what we’re going to do.” 

“So you know it’s different in that sense. I know it’s easy to draw parallels because you hear a lot of you know that I’m saying some things Kyle Busch said. Joe’s saying very similar things, but there are just more factors in play than just us for sure.” This unwavering support set the stage for a nuanced understanding of the dynamics at play.

But it’s not just Hamlin who’s keeping the track buzzing. 23XI Racing’s partnership with Toyota Racing has also hit a crossroads. The two have been entwined since the organization’s inception, with Toyota providing the wheels that have propelled Hamlin’s racing ambitions.

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What did Denny and Toyota say about this contract stirring drama on the tracks?  

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David Wilson, the president of Toyota Racing Development, said: “Toyota and TRD continue to work closely with Denny Hamlin and his leadership team on a long-term extension.” As Wilson puts it, the partnership has been a tire-screeching triumph over the past 2 ½ years, exceeding expectations. Wilson’s words convey the palpable tension of a pit stop in the final lap.

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USA Today via Reuters

Hamlin, the 3 times Daytona 500 winner, even stated, “You know, certainly are very happy with Toyota. They’ve been great to me and helped me get this team off the ground. I’ve won the bulk of my races with their cars, so I feel like it’s a partnership that should continue.” With numerous victories under his belt, Hamlin’s association with Toyota has been instrumental in his triumphs, making the continuation of this alliance seem natural.

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As the clock ticks toward the Cup playoffs, the racing world is entangled in a web of contracts and alliances that could shift the entire landscape of the sport. Will Hamlin stay the course with JGR? Will 23XI Racing and Toyota forge ahead in harmony? The anticipation is palpable, akin to the anxious moments before a green flag drops.

 

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Written by:

Brahmi Dhaytadak

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Brahmi Dhaytadak is a NASCAR Writer at EssentiallySports. She combines her love for F1, Tennis, and NASCAR into electrifying prose that sets the hearts of her readers racing. Whether it was the finesse of Charles Leclerc's maneuvers around Monaco or the artistry of Roger Federer's racket, everything inspired Brahmi to venture into the field of sports journalism.
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Edited by:

Akash Pandhare