LeBron James’ Los Angeles Lakers have endured a very poor season. Reaching far below their expectations, the franchise finds itself in 9th place in the Western Conference with a 31-41 record. Regardless of LeBron breaking multiple records this season, there has not been much celebration mostly due to where the Lakers stand. At present, they rely majorly on the ‘King’ to carry them to victory every time.

Despite not being able to brag about the wins this season, LeBron’s off-court business achievements have been a big deal. Most recently, he partnered with Canadian rapper Drake to promote the introduction of Lobos 1707 tequila to the Canadian market.

Lobos 1707 Now in Canada

In partnership with Drake, LeBron James helped promote the launch of Lobos 1707 tequila to the Canadian market. Seen in all smiles during the launch were Drake and LeBron, along with other Lakers stars such as Anthony Davis, Russell Westbrook, and Carmelo Anthony.

Upon its launch, the luxury tequila brand will now give the Canadian population the opportunity to enjoy the taste of Lobos 1707 Reposado Tequila and Lobos 1707 Joven Tequila. Furthermore, the belief of the brand is ‘bringing people together’ as stated by LeBron James.

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“Lobos 1707 is about bringing people together and creating a community that everyone can be part of. We look forward to officially welcoming Canadians to our pack,” said LeBron.

LeBron James’ On-Court Achievements This Season

Despite the Lakers enduring a poor season, LeBron James remains solid as a rock with his consistent performances. Most recently, he had a 38 point triple-double to give the Lakers a much-needed win against the Cleveland Cavaliers.

Additionally, the ‘King’ has broken several records this season. He became the first player to enter the 30K, 10K, 10K club. Furthermore, he passed Karl Malone for 2nd place in the All-Time scoring list. Moreover, he currently has the highest number of points in NBA history, with both regular season and playoff numbers combined. Additionally, he is also in strong contention for the scoring title this season.

WATCH THIS STORY: When Did LeBron James Surpass Kobe Bryant in Points?

Clearly, LeBron does not seem to be stopping anytime soon. Even at 37, he leaves fans amazed with his performances. It’s as though he is reversing time itself. As the regular season winds down, the Lakers will aim to win as many games as possible. Moreover, they will hope that Anthony Davis returns soon and Russell Westbrook keeps up his recent strong performances. Like the success of Lobos, LeBron will aim to bring another title to LA. Although this seems like a dream at present, if anyone can do the impossible, it’s LeBron James.