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A Decade After NASCAR’s Masterstroke, Kevin Harvick Blows the Lid Off the Scheme

Published 08/31/2023, 4:37 PM EDT

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A decade has flown by since NASCAR unveiled its daring elimination format, dramatically altering the championship landscape. And if there’s anyone qualified to discuss the highs and lows of this roller-coaster change, it’s Kevin Harvick. The racing maestro claimed victory in the inaugural elimination format in 2014, only to experience the sting of narrowly missing out in 2015 and 2020. But what’s the secret behind the unpredictable nature of NASCAR’s new era?

This autumn marks a decade since NASCAR took a sharp left, injecting chaos and intensity into the chase for the championship. The radical change from the Latford System—a straightforward points system—to a complex 10-race battle, has been anything but straightforward.

From Latford to mayhem: The shift from predictable points to intense elimination battles

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For nearly 30 years, the Latford System was the go-to format, offering a predictable but merit-based way to determine the NASCAR champion. Then came Jimmie Johnson‘s reign, where he dominated the initial Chase for the Cup format. NASCAR’s sanctioning body felt the need to shuffle the deck. The new system was a game-changer: the last 10 races were split into three three-race rounds, each culminating in a merciless cut of four drivers. Has the system hit its mark, or has it simply moved the goalposts for drivers like Harvick?

“It definitely doesn’t reflect the whole season. We’re definitely in the entertainment business, to make things exciting,” the 2007 Daytona 500 winner told Matt Weaver. But the real question is, should a sport renowned for skill and endurance be reduced to a finale that, according to Harvick, fails to honor the season’s most consistent driver?

Kevin Harvick’s NASCAR journey embodies the contradictions and complexities of the modern championship format. Victorious in 2014, Harvick was also the man who had arguably better seasons from 2015–19, entering the Championship 4 all but once. But the worst was to come in 2020, when, despite winning 9 races, he wasn’t able to enter the final round. Hence, this is a message that’s especially resonant for a driver who’s had both triumphant and heartbreaking experiences with the format. The playoff system has undeniably added suspense, but at what cost?

WATCH THIS STORY: NASCAR Veteran Kevin Harvick Defends Denny Hamlin in Pocono Raceway Controversy

Amidst this in a roaring finale, Kevin Harvick’s illustrious 23-year NASCAR tenure is drawing to a close after 60 Cup series wins. But he’s far from hitting the brakes. The racing behemoth is merely shifting gears into the next adrenaline-fueled chapter of his life. And fans are intrigued about what’s happening behind the scenes.

Going full-throttle into the unknown, Kevin Harvick has an unconventional retirement approach

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Harvick’s racetrack legacy is undeniable. Beyond trophies, he’s cherished the relationships built over the years. Many racers lose sponsorships post-retirement, but Harvick’s partners are sticking around. Why? His savvy business venture: KHI Management. Originally conceived as a racing team in 2002, KHI has evolved into a talent powerhouse, managing a diverse roster from MMA fighters to PGA golfers.

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As he ventures into his concluding 10 races, the Stewart-Haas driver acknowledges the unpredictability of the tracks. “We’ll just go race every week and see what happens,” he muses.

Most NASCAR racers, lacking unions or pensions, approach retirement cautiously. Kevin Harvick, however, is turbo-charging ahead. Come 2024, he’ll rev up Fox broadcasts with his insights. Concurrently, he’ll oversee KHI’s talent, including rising star Keelan, his son.

While his upcoming exit from professional racing was initially intended to be low-key, Harvick is now embracing a celebratory last ride, reflecting on cherished memories. Marcus Smith, the driving force behind this decision, emphasized doing it “for the tracks, fans, and sport.” Harvick is now relishing every moment, thankful for the chance to reflect on his impactful career.

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While Kevin Harvick’s name might be etched in gold for his racing achievements, his post-retirement ventures may well redefine his legacy. If this is what slowing down looks like, then Kevin Harvick’s future promises to be as riveting as his past.

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Written by:

Brahmi Dhaytadak

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Brahmi Dhaytadak is a NASCAR Writer at EssentiallySports. She combines her love for F1, Tennis, and NASCAR into electrifying prose that sets the hearts of her readers racing. Whether it was the finesse of Charles Leclerc's maneuvers around Monaco or the artistry of Roger Federer's racket, everything inspired Brahmi to venture into the field of sports journalism.
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Edited by:

Nischal Kandpal